Reston Association Website Gets $100K New Look

New Reston Association website

Reston Association unveiled a new website design over the weekend.

The site features modern new features and easy-to-read design, making it more consumer friendly for RA members to do such things as search for RA information, pay assessments, buy pool passes, and sign up for camp. It also links to many other community resources, which will make it hub for newcomers to Reston.

RA spokeswoman Kirsten Carr said the new site is “the culmination of a year-long process that included both outside design consultation and internal staff planning.”

RA hired Reingold, a communications and marketing firm, in 2013 to assist RA with an overall communications strategic plan design, which included a website renovation, said Carr.

The board approved $100,000 in the 2014 budget to redesign to meet the findings of the strategic plan process and community interviews, she said.

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