Reston Advertising Information

Founded in 2013, Reston Now is Reston and Herndon, Virginia’s most-read local news and lifestyle publication.

Reston Now content is now published under the umbrella, serving all of Fairfax County, but you may still target Reston readers at the same price point as before.

Boasting a highly-engaged audience of more than 100,000 monthly users, Reston Now is the go-to local information source for those who live and work in Reston and Herndon. We are online-only and a proud member of Local Independent Online News Publishers.

With the attention of Reston’s next generation of consumers, we offer local advertisers a unique opportunity to reach young professionals and families in their medium of choice: online.

See our latest Media Kit for advertising and sponsored content options.

To get in touch with us, fill out our contact form below, shoot us an email at [email protected] or give us a call at (703) 348-0583.

Reston Now is part of Local News Now, which is nationally-recognized as one of the country’s most successful and innovative online-only local news publishers. We also publish ARLnow (Arlington) and ALXnow (Alexandria) and handle sales for Potomac Local (Pr. Wm. and Stafford) and PoPville (D.C.).

Our team believes that great local advertising helps to supplement great local content. We love to work with our advertisers (see list of 2022 FFXnow advertisers) to craft campaigns that are effective at reaching a large, local audience and achieving your marketing goals.

Our advertisers are passionate about enhancing the local community. And they’ve seen real, meaningful results on LNN sites. We’ve sold out events, filled patient schedules and helped home sellers get multiple offers. You can read a recent collection of client case studies here.


Our Readers

The typical Reston Now reader is an affluent professional between the age of 25-54, per Quantcast data and Google Analytics.

Audience composition:

  • Ages 25-54: 67%
  • Income $100k+: 52%
  • Has kids: 52%
  • Reading on mobile device: 58%
  • Repeat visitors: 70% of visits
  • Politically engaged: 77%

Reader favorites (relative to average U.S. resident):

  • Car brands: Lexus, Volvo, Audi
  • Interests: Careers, personal finance, real estate, travel, home and garden
  • TV shows: The Americans, Brooklyn Nine-Nine, Last Man on Earth, Full Frontal with Samantha Bee, Real Time with Bill Maher
  • TV networks: HGTV, MSNBC, CNN, TBS, PBS

Other metrics:

  • Social media following: Facebook (18k), Twitter (4.8k), Instagram (1.7k)
  • Top professions: Government, active military, non-profit, media, technology
  • Top locations accessing site: Reston, Herndon, District of Columbia, Fairfax, Alexandria
  • Top non-ISP visitor domains: Fairfax County government, Fairfax County Public Schools, Microsoft, DoD, Reston Association, Amazon, USGS, Mitre Corporation

Want to work with us to achieve your marketing goals? Fill out the form below, drop us an email at [email protected] or give us a call (703) 348-0583.

By the way, if you’re looking for a way to get in touch with the news staff, this is not it. Our news contact info is here.


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