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Reston Heights Signs a Major Tenant for New Development

by Karen Goff — June 9, 2015 at 3:00 pm 3,328 22 Comments

24 Hour Fitness Tysons /Courtesy 24 Hour FitnessThe JBG Companies have signed 24 Hour Fitness as an anchor tenant for the Reston Heights expansion on Sunrise Valley Drive.

It will be 24 Hour Fitness’ fourth Northern Virginia location. The national chain, which has more than 450 locations nationwide, has gyms in Tysons Corner, Falls Church and Fairfax.

“It’s a big win for us,” said JBG Principal Greg Trimmer.

It is not known how big the Reston gym will be, but the Tysons location, which anchors urban mixed-use development Tysons West, is 49,000 square feet. The Tysons location features an indoor pool, racquetball courts, weights, cardio equipment and a child care center.

Trimmer was part of a forum “The Future of Reston and Herndon” sponsored by business website/newsletters Bisnow in Reston on Tuesday. The panel discussion mostly looked at the commercial real estate climate in Reston.

From a retail perspective, Trimmer says the Reston market is booming. JBG is also developing RTC West, the 40,000-square-foot retail and office development at Sunset Hills Road and Town Center Parkway.

“When you look at the demographics of the DC area, it is home to 6 of the 10 wealthiest counties,” Trimmer said. “As far as Reston demographics, people in Reston are 20 percent more likely to eat out, 30 percent more likely to have a new car., and 75 percent of people in Reston will consider brand name more than price. Retailers cannot get here quickly enough.”

Most retailers, including Chili’s and 7-Eleven, have already left the Reston Heights complex at 11844 Sunrise Valley Dr. Reston Kabob will close its doors on July 31. Both JBG and Reston Kabob owners say they are interested in a new Reston Kabob when there when the new complex opens, but that could be several years away.

24 Hour Fitness will have competition from Reston branches of Life Time Athletic, which opened in fall of 2013, the YMCA Fairfax County Reston, Fitness First Reston Sport & Health, as well as boutique gyms and yoga studios.

The Westin Reston Heights, Mercer Condominiums and office buildings make up the first phase of Reston Heights.

The second phase, approved by the Fairfax County Board of Supervisors in 2013, will have a six-story residential building, a 15-story residential building, a five-story building that incorporates a parking garage with residences and retail space; and a 10-story building that mixes office space, parking and retail space.

The plan includes 145,000 square feet of above-grade retail, 100,00 square feet of below-grade retail, 428,225 square feet of office and 498 residential units.

Groundbreaking should happen later this year, JBG says.

  • Guy Montag

    As a resident of Reston I can only hope this gym is accepting and has gender neutral locker rooms as so many students are being made aware of the aforementioned plight.

    Additionally, it’s hoped that a Hooters is in the general area

    • Ming the Merciless

      Countdown to humorless deletion of “insensitive” remarks, 5… 4… 3…

  • Reston99

    Who cares? We need some restaurants there. Miss the chili’s.

    • Greg

      Ya get to keep yer Brutalist Popeyes, brand name; graffiti, and all.

      • Reston99

        I would pay to have that eyesore removed. Lovely they’re keeping it, who eats there?

  • meh

    “75 percent of people in Reston will consider brand name more than price”
    Ah yes, the Shiny logo slapped on the same generic item you can get for half the price at the bottom of the shelf. In other news, 3 out of 4 voters in the Reston district are polling for Hilary Clinton!

  • Greg

    And, of course “competition” from the STD #5 community centers, RA’s pools and tennis courts and the soon-to-be rec center and, how can we forget, the expensive Tetra property. Who will have time to work out what with all the shopping we are dying to do.

    • FULL TIME BOJANGLER

      STD hahahaha.

  • Mike M

    “75 percent of people in Reston will consider brand name more than price. Retailers cannot get here quickly enough.”
    More money than sense?

    • Re$ton

      You mean, like, Tetra?????

      • JCSuperstar

        Tetra could easily be going to a developer in this market. And who knows, it would have been perfect for a unique Hooters. What a shame.

    • Greg

      When one lives in section 8 or social housing, on a six-figure income no less, there’s all kinds of disposable income to, well, dispose on things like shopping and luxe gyms, now, isn’t there?

  • Cluster Tycoon

    JBG has a notorious reputation for timing the real estate market and they d be well served to keep Reston K Bob and whoeve wants to stays there. I would be surprised to see a fitness center thrive in this area and not before 2020 if at all.

    As for hooters, i went there yesterday as someone told me to be there for a “celebration” and as I tried to charge my fries to “wings!!” I was threatened with police action. Anyone know “wings!!”? A small reward is up for grabs…

  • cosmo

    Actually, this would be the fourth 24-Hour Fitness in the area. They already have locations in Tysons, Falls Church, and they opened in Fairfax late last year. I’m actually a member and I like them compared to other gyms I’ve belonged to so I’m liking the fact that they’re coming to Reston. I wonder how long until the market is over-saturated though.

    • Karen Goff

      Thanks. I must have seen an old list. Will update post.

  • LakeNewportGuy

    It is bizarre to me that they want to go up against the established, YMCA, Lifetime Fitness, Crunch, Sport and Health, etc. Is there really a market for this many gyms.

    • Mike M

      Good question. I’ve seen it before. These investment decisions get made by people who are not really qualified to make them, and they follow the herd and the base topline nominal demographics without considering saturation. Short run effect – lower prices. Long run, I’ll bet some drop. I’d bet Lifetime which probably has the highest operating costs and the silliest location.

  • shagga

    great, more fitness centers… we can all aspire to be a gym rat like this guy.

    • HealthyAtEverySize

      Now I understand why they want gender neutral bathrooms. It looks FABULOUS!

  • Arielle in NoVA

    I don’t object to yet another gym being in the area, and I suppose putting one there makes sense for folks who live nearby, as I only know of a yoga studio in that immediate area – but otherwise, why? That’s not exactly the first tenant I’d think of when trying to attract people to a shopping center. Hopefully some decent restaurants (a couple of nice, preferably independent ones but good luck with that; two or three family-friendly chains/quick food options like Ruby Tuesday, Panera, or Chipotle; a couple of international options), a non-Starbucks tea/coffee/snack stop, and some reason(s) to stop there for shopping (I’d say a BOOKSTORE but B&N doesn’t seem all that interested, so – a grocery store, some sort of gift shop, a drug store, and a specialty shop or two)…

    • novatom

      Why do you want a “non-Starbucks” shop? What’s wrong with them? How are they ANY different than other competing coffee shops? You’re going to get the same kind of crowd regardless of what coffee shop–chain or local–locates there.

      • Arielle in NoVA

        It’s not the crowd, it’s the product. We don’t drink coffee (at all) and aren’t that crazy about the tea or most of the edibles that Starbucks serves. Given how many people live around here, it would be nice to have more variety in this area in general. Hence my hope for some other coffee/tea/snack place.

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