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Reston Startup Sees Revolution in a Drink Bottle

by Karen Goff — June 19, 2015 at 11:00 am 8 Comments

Life Fuels bottle/Courtesy: LifeFuels A new Reston company wants to do for electrolytes what Keurig pods did for coffee and fitness Apps did for your steps walked in a day.

LifeFuels, with offices near Plaza America, officially launched last week. The product pairs nutrition drink pods with a smart water bottle, giving health-conscious folks feedback (via App, of course) on how their caffeine and hydration day is going.

“We are changing the way people consume vitamin supplements,” says Jonathon Perrelli, LifeFuels’ co-founder and CEO. “This way you are taking vitamins throughout the day.

Perrelli, a Virginia Tech grad and angel investor in several area companies, says LifeFuels bridges the gap between nutrition and wearable technology.

Here’s how it works:

1. Purchase the Dispensing Bottle (Preorder for $99; will be $199 when sales begin in the fall).

2. Visit the The FuelPod™ Marketplace online. LifeFuels has teamed with a number of vitamin, mineral, supplement and flavor products, which package their product in a recyclable pod for easy consumption and tracking.

3. Use the LifeFuels App. The App will pick up other info from your other fitness Apps and wearables (i.e., a Fit Bit) to bring you a complete picture of your nutrition, hydration and activity information.

“Today, fitness wearables measure basic output like steps, heart rate and pace, but activity tracking is only a partial view into our wellness picture,” said Perrelli. “The LifeFuels system uses intuitive products and concepts to smartly automate and track the missing piece: what we put into our bodies.”

The BPA-free bottle holds 16 ounces of liquid, plus five, one-ounce recyclable FuelPods which can each provide up to 30 servings. Perrelli envisions a child-size bottle in the future as well.

LifeFuels plans to build product through social media and brand ambassadors, active people who can spread the news about LifeFuel at the gym, the running trail, basketball court and other high-hydration locations, says Perrelli.

In the meantime, more than two dozen employees are working on the product development and launch at the offices at 11501 Sunset Hills Rd. LifeFuels is also hiring. It is especially looking for a Chief Marketing Officer and a iOS Developer.

Learn more about LifeFuels on its website, and on Facebook, Twitter, Tumblr and Instagram.

Photo: LifeFuels bottle/Courtesy LifeFuels

  • Ming the Merciless

    A $99 plastic drink bottle! Fascinating.

    Think I’ll stick with the old-fashioned “drink when I am thirsty” approach.

    • Guy Montag

      Today I learned people think there’s a market where someone will drop $100 to be told to drink some water

    • Elly

      It’s not just a plastic drinking bottle though…it’s totally connected. It’s like a fitbit for hydration … don’t you want to know that you’re getting the right vitamins in your body? I’m seriously so obsessed with this thing already!

      • cRAzy

        “obsessed”
        Clearly the right word.

      • obxers

        Elly sure sounds to me like a shill for the company. That first comment just doesn’t sound like it comes from a genuine, unbiased reviewer/commenter.

      • obxers

        Elly sure sounds to me like a shill for the company. That first comment just doesn’t sound like it comes from a genuine, unbiased reviewer/commenter. College student supposedly relying on this? Hardly. And “seriously so obsessed with this thing already!” Flat out ridiculous comment. And, the kicker, how is she already obsessed with it if it is still on PRE-ORDER status on their website???? Nice try; not buying it. Let’s please be candid, here, sellers.

  • Elly

    I’m a college athlete who relies heavily on making sure that I receive enough water and supplements. It’s soooo hard to make sure I’m getting everything with such a jampacked schedule. I love this idea! I just bought one!!

  • obxers

    Crazy idea. Sure, it could do what Keurig did to coffee — make the unit price absolutely exorbitant, with the cost of the “machine” itself also very high; yet, in this case, we are talking about simply adding supplements to water. If it sells, more power to them, and I don’t wish them ill will, but I see this going nowhere.

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