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New Retail Row Pops Up at Reston Station

by Karen Goff — November 24, 2015 at 10:30 am 0

Reston’s newest retail destination — Urban Pop at Reston Station — opened on Monday. The pop-up market is Comstock’s unique initiative where crafters and other businesses can try out a small retail space of their own without a big commitment.

And when Comstock says small, they mean small. Micro, even — about 100 square feet. But that is room enough for knitter Janice Everett, who was displaying her handmade scarves, gloves and hats in her space, called WitKnits, on Monday.

Everett, who lives in Reston and is a graphic designer by day, has been selling at farmers market and the online site Etsy. She said when she heard about Urban Pop, she thought it might be a great introduction to retail business.

About eight of the 9-by-10 glass booths are now open on the Reston Station plaza, hoping to attract Wiehle-Reston East commuters, visitors to the Wednesday afternoon farmers market and holiday shoppers looking for unique gifts.

Starting next year, Reston Station residents will also live just upstairs at Comstock’s BLVD apartments.

The Urban Pop leases are short-term, so vendors may change quickly, but for the holiday launch check out:

Cloud Terre

Co Co. Sala

Yinibini Baby

Pearl Fine Teas

WitKnits (Also featuring jewelry from UrbanJule)

Arthur Christine

Scrawl Books

Urban Pop will be open Mondays through Fridays from 3 to 7 p.m. and select vendors will offer additional weekend hours.

In Spring 2016, Phase Two (Urban Pop Active), is slated to open. Comstock saud Phase Two will feature outdoor piazza entertainment — live entertainments, food and drink — integrated with Metro pedestrian access and the ‘jewel box’ retail, says Comstock spokeswoman Maggie Parker.

“Reston Station is delighted to deliver this exciting shopping opportunity to our neighborhood,” Parker said. We are thrilled to partner with our vendors to provide a unique shopping experience at the Wiehle-Reston Metro. “I can’t think of a better time to launch Urban Pop than at the start of the holiday season.”

Urban Pop is actively signing up vendors for January occupancy. For more information and leasing opportunities at Urban Pop, please visit www.urbanpopreston.com.

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