Updated: Global Tech Company Tobii Pro Opens U.S. Headquarters in Reston

(Editor’s note: This story was updated Monday at 11:15 a.m. with comments from the company.)

International tech company Tobii Pro opened its new U.S. headquarters in Reston last week.

The company celebrated with a grand opening last Tuesday (Nov. 13) at the new offices (12007 Sunrise Valley Drive Suite 400), according to a press release. The new spot has 23 people who work for the North American team, servicing customers in the U.S. and Canada.

The company provides eye tracking research products and services to more than 3,000 companies and 2,000 research institutions.

Founded in 2001, Tobii Pro is one of three business units that operate under Tobii Group. The company is headquartered in Sweden, with offices in China, Japan, South Korea, Germany and the United Kingdom.

Reston’s proximity to Dulles International Airport and its transformation into a “dense technology hub” drew the company to the site, Stephanie Ostrow, marketing director for the North American team at Tobii Pro, told Reston Now.

“Tobii Pro was looking to relocate to an area that represented the innovative nature of our company in a professional area close to an international airport,” Ostrow said.

The company had been eyeing Reston for about one year, and after reviewing more than 200 commercial properties, decided on the location because of the build-to-suit agreement, office park amenities and conference facilities, Ostrow said.

Tobii Pro has 190 people out of the nearly 1,000 employees worldwide at Tobii Group, Ostrow said.

Tobii Pro’s products include screen-based eye trackers, glasses for eye tracking, virtual reality and “gaze analysis.” Last month the company introduced the Tobii Pro Nano, which plugs into the USB port of a Windows laptop or tablet to collect gaze data. That data then gets used for psychology, cognition, marketing and behavioral economics research.

Photos courtesy of AxiCom and Tobii AB

This story has been updated