Poll: What are Your Thoughts on Reston Town Center’s Rebranding Efforts?

Recently, Reston Town Center shed its iconic logo of the Mercury Fountain in favor of a more modern and simplistic design.

For weeks, Boston Properties and their public relations company TAA PR have been mum about the rebranding effort, as well as the latest on a planned renovation to RTC’s common areas.

In response to multiple requests from Reston Now, company representatives said they have some “exciting news to share” about the future of RTC in the coming weeks. In absence of hard details, Reston Now is turning to its readers to get their thoughts on what they think about the new logo and what message the new design seeks to convey.

RTC’s first logo features a line drawing of the 20-foot Mercury Fountain, which was designed by sculptor Saint Clair Cemin and anchors the pavilion. While the new logo retains the original blue palette, its circular form — with a ‘C’ rested in the center — lends itself to many interpretations.

A new crop of tenants are expected to open up in RTC by 2020, including Jinya Ramen Bar, The Candle Bar and Muse Paint Bar. The company also announced plans to renovate most of its gathering places in over the next several months. 

Until more details are made public, we’d love to know your thoughts about the new logo and the future of RTC in the comments below.

File photo