Reston-Based Company Tracking Data, Discussions on COVID-19

A Reston based global company is using data to try and track COVID-19 discussion around the world.

Comscore, headquartered at 11950 Democracy Drive, helps clients “evaluate media across platforms” to boost audience engagement, according to its website. Major clients for the company include Pepsi and Oracle.

The company recently expanded its efforts to provide “insights” into COVID-19.

Those insights range in data from things like media consumption during the outbreak to surging levels of in-home data usage.

Now that people are staying home, the company announced that as of today (Tuesday, March 24,) data use by gaming consoles is up 48% along with a 44% data use rise by in-home speakers.

When it comes to media consumption, roughly 3.2 million people checked governmental websites including the World Health Organization and the Centers for Disease Control. Between March 9115, roughly 24.4 million people logged on to these websites. That’s over a 670% increase from the first few days of January, according to Comscore.

Due to recent changes in commerce, Comscore also noticed changes in other industries like retail and manufacturing.

“In looking at total digital visits to an aggregate of Amazon, Walmart and Target’s sites, we saw 779 million visits the week of March 9-15,” the company’s website said.

According to a blog recently released by Comscore, studies show that people are turning to local news when they face uncertainty during the pandemic.

“We need local news in times of crisis to learn about the changes impacting our daily lives,” Rachel Cooper-Blank, the author and company’s lead account manager, wrote in the blog.

Going forward, it seems that Comscore will continue to track changes to the economy and people’s habits during the pandemic.

Reston Now reached out to Comscore for comment and is awaiting a response.

Photo via Comscore/Facebook

Recent Stories

The annual Herndon Festival will return in full for 2023 (via Herndon Festival/Instagram) The Herndon Festival will return this year in the summer, bringing back a tradition that was scaled…

A car on Sunrise Valley Drive passes the Innovation Metro station (staff photo by Angela Woolsey) Fairfax County is again asking the state for money to offset anticipated reductions in…

COO Larry Butler will retire in the summer after more than 40 years with Reston Association (courtesy RA) Reston Association‘s COO Larry Butler is officially retiring after more than 40…

Morning Notes

A woman walks her dog at Lake Anne Plaza (staff photo by Angela Woolsey) The President Stops by Springfield — Joe Biden discussed his economic plans yesterday (Thursday) at the…

The Ravel Dance Studio will re-open for fall classes 2020. The school will offer in person and virtual online instruction. With over 5000 sq. ft. to social distance the school has added air ionization filtration systems, ballet barres, acrylic dividers, hands free bathrooms, strict monitoring and more.

The Ravel Dance Studio will produce a Nutcracker Ballet Hollywood style video through the Reston Community CenterStage. REGISTRATION online begins August 17.

Submit your own Community Post here for just $99.

Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.

He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.

Read More

Submit your own Community Post here for just $99.

×

Subscribe to our mailing list