Spring Park office center in Herndon gets new name with revitalization effort

SpringPark Technology Center (via Google Maps)

A block of office buildings in Herndon previously known as the Spring Park Technology Center is getting rebranded as “Marker 20” as part of a revitalization that will emphasize the development’s proximity to the Washington & Old Dominion Trail.

Pedestrians already cut through bushes along the perimeter of the business complex at 450-485 Springpark Place to access the trail, so property owner Penzance is looking to formalize that connection with the new name.

During its public hearing at 7:30 p.m. tomorrow (Wednesday), the Town of Herndon’s Architectural Review Board will consider applications for building and site renovations as well as new signage to replace the Spring Park branding still posted at the front entrance of the complex.

“Penzance has been planning a rebranding to revitalize the park and enhance its connection to the W&OD Trail,” the developer says in a presentatation for the board. “The plan encompasses enhancement to four of the seven buildings, owned by Penzance, utilizing similar materials and levels of finish to create and maintain uniformity across the park.”

Penzance bought the Spring Park Technology Center for $71.5 million in September 2019 under the name Springpark Place LLC.

With the Herndon Planning Commission’s approval, the developer divided the property into eight separate parcels for potential sales last year. The parcel at 460 Springpark Place was sold to LDI Propco 2 LLC for $20.4 million in February, according to a Fairfax County property database.

According to the website and a video for the project, Penzance’s plans for Marker 20 include a 9,000 square-foot amenity center in 485 Springpark Place with a tenant lounge, conference facilities, a fitness center, bicycle lockers, and an outdoor patio.

To serve tenants and W&OD Trail users, the developer is seeking a brewery, distillery, or restaurant to occupy Suite 100 — a 18,688 square-foot space — in 450 Springpark Place, according to a site plan brochure.

Proposed outdoor amenities include a bicycle lane that connects to the W&OD Trail, a bicycle repair station, a hammock grove, a linear park with fitness stations, a bocce court, a golf putting green, and additional seating and landscaping.

With the applications submitted to the Town of Herndon, Penzance is seeking to add synthetic wood patios or decks and a garage door with a metal awning at Building 450 as well as a bi-folding door, a new floor-to-ceiling glass storefront, and a common area with a fire pit at Building 485, among other changes.

Town staff has recommended that the architectural review board approve the upgrades and new signage after previously raising concerns.

In an Aug. 4 staff report, town staff withheld its stance on the signage rebranding, citing a need for additional information.

Currently, signage at the business park is “indirectly lit” with ground-mounted spotlights, but proposed internal illumination of the new Marker 20 logo is something usually associated with shopping centers and other commercial uses along business corridors, according to the town.

Staff also recommended indirect illumination or a halo effect to reduce lighting impacts on the single-family townhouse development located on the other side of Spring Street.

Penzance’s revised application now calls for signage that satisfies town requirements, where the Marker 20 logo would be in metal letters highlighted by halo-lot light-emitting diodes, according to a memo that Herndon Deputy Director of Community Development Bryce Perry sent the board on Aug. 12.

“The applicant has submitted new information and revised drawings that address the issues raised by staff in the report,” Perry said in the memo. “A site plan was submitted that confirms all sign placement comply with the applicable zoning ordinance regulations.”

Signs for tenants currently at the business park include Windstream, Mark Construction Group, Acuity Brands Lighting, and Wärtsilä.

The architectural board is returning to in-person meetings after meeting online for the pandemic. It held an in-person work session on Aug. 4, but this will be the board’s first in-person public hearing since February 2020.

Photo via Google Maps

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