Ice Cream Jubilee eyes April opening in Reston Town Center

(Updated at 10:10 a.m. on 11/16/2023) A new ice cream destination will be up and running in Reston just as temperatures begin to climb next spring.

Ice Cream Jubilee is set to open in April, according to the company’s chief marketing officer Laura O’Shaughnessy. That keeps it on track with previous projections of an “early 2024” opening.

The business will be located at 11990 Market Street, Unit D. (A typo in the address has been corrected.)

“We have been searching for potential real estate for additional Ice Cream Jubilee scoop shops and love the community in Reston Town Center,” O’Shaughnessy told FFXnow. “Being right next to the park is a wonderful location too.”

The company, which started in 2014, has two locations in the District and one in Arlington. Its classic flavors include matcha green tea, banana bourbon caramel, cookies and cookie dough, and passionfruit guava sorbet. Other flavors like lemon bar, carrot cake, and extra virgin olive oil, are seasonal.

Permits for the Reston location are currently under review.

The ice cream shop joins Pitango Gelato and Ben & Jerry’s in the town center. Tatte Bakery & Cafe and the wine-centric restaurant Sixty Vines are slated to open soon.

Sixty Vines announced last week that its Reston location will open in December, but an exact date hasn’t been determined yet.

Photo via Ice Cream Jubilee/Facebook

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