Town of Herndon launches survey to measure citizen satisfaction

A major survey of citizens in the Town of Herndon is officially underway.

The town has hired Priority Metric Groups (PMG) to complete a survey through early May that asks for respondents to gauge their satisfaction with town services and programs.

The survey seeks opinions on topics like the conditions of streets and parks, special events, amenities, and levels of service provided at town facilities.

“Citizens are randomly selected to participate in the telephone, email and text survey; a total of 300 responses will be analyzed, resulting in statistically valid data on satisfaction levels,” the town said in a news release yesterday (Wednesday).

The Herndon Town Council will review results of the survey at a work session later this year.

This isn’t the first time the town has conducted a comprehensive citizen opinion survey. The last survey — which was conducted in 2018 — will be used to benchmark survey results.

“You may be contacted by phone, text or email to participate in this survey,” Town Manager Bill Ashton said. “We encourage you to take a few minutes to do so, as your feedback will help inform how we allocate resources to enhance our services to town citizens.”

The same firm — PMG — conducted the last survey, which found that nearly 87% of town citizens were satisfied with the town’s quality of life. Roughly 75% of businesses also reported satisfaction. Areas of improvement included traffic congestion, speed of response by town employees and the level of taxation for businesses.

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