Obituary: Tetra Founder, President Bill Lauer

by Karen Goff May 6, 2015 at 7:30 am 5,133 16 Comments

Bill Lauer/Credit: TetraReal Estate developer William “Bill” Lauer — who played an important role in building Reston — died unexpectedly at his Reston home Tuesday.

A native Washingtonian, Lauer founded Tetra Partners in 1978. Prior to that, he was with two homebuilding companies and for Gulf Reston in the 1960s and 70s as Reston developed as a New Town.

Lauer’s job with Gulf Reston was was to get all the new residential and commercial spaces sold and leased. He said in a recent profile for Executive Leaders Radio he was up for the challenge.

“That total immersion taught me everything from property management to country club construction,” he said. “It was a melting pot of opportunity that you can’t get anywhere. When it comes to real estate, there’s no school better than the School of Hard Knocks, and I was enrolled in advanced courses.”

During his long career, Lauer played an active role in industry trade associations and was on the executive committee of the Northern Virginia Transportation Alliance.

He was also active in many charitable organizations, including the Lions Club, Joe Gibbs Youth for Tomorrow, Ronald McDonald House, Habitat for Humanity, Alternative House, Home Aid, Cornerstones and Devotion to Children. Devotion to Children was founded by his wife, Rosemary Tran Lauer, who survives him.

Lauer was a former member of the board of Cornerstones (the called Reston Interfaith). He served on the Affordable Housing Task Force launched by Rep. Gerry Connolly that worked to provide avenues for low-income families to rent and own homes. He also served on the governing board of the county’s Partnership to Prevent and End Homelessness.

In 2008, Tetra was honored with a Best of Reston award for its community service.

Lauer said in a mission statement on Tetra’s website he was pleased that his grown children worked at Tetra with him and that he ran a business where everyone was family.

“We run as a family business, and I am blessed not only to have members of my family working with me, but also a workplace where every professional feels part of a larger family,” he said. “This environment fosters open communication where ideas are exchanged freely and allows us to get things done quickly. ”

“While I am proud of the accolades, awards and success we have achieved over the years, I am most grateful for the relationships and friendships that we have forged and maintained. These relationships are the cornerstone of our success; and I can not thank our clients, advisors and families enough for their support.”

Service information is pending.

Photo: Bill Lauder/Credit: Tetra Partners

  • Chuck Morningwood

    Rest in peace, William Lauer. My condolences to your family, friends and acquaintances.

  • Bob The Builder

    Such a lovely man, so sorry for his loss.

  • Patricia Nicoson

    My deep condolences to the family. He was a generous and caring man and the community will miss him.

  • Constance (Connie) Hartke

    Paul and I are very sad to read this news.

  • Bill Lauer was a true leader! Creating “Joy with all he met”! I’m proud to have been a brief part of his life while working here at Tetra Partnerships. His legacy will live on through all he has created.

  • Alex Saidii

    He was a great leader and human being. He will definitely be missed

  • kevin goeller

    unbelievable , I was very saddened by this news. My prayers go out to everyone, especially the Lauer family

  • Stephanie Reger

    Very sad to hear this news. And, we thought about Bill so much today during the NAIOP Annual Trade Show & Bus Tour. It just wasn’t the same without Bill, his family, and his staff. Their absence was felt.

  • Briggitt Rutherford

    This is very sad news. Bill was such a
    wonderful person and friend. My prayers go out to his family during this difficult
    time. He will be sorely missed by
    me and everyone who knew him.

  • Kim Spear

    A large piece of Reston passed away with Bill this week. His legacy will live on through all the people he and his family have helped over the years. Heartfelt sympathy to Rosemary and their children, grandchildren and family.

  • Scott McGeary

    Bill was a friend and leader who earned the respect of his peers and elected officials alike. I will miss him very much, and send condolences to his family.

  • John Callow

    Bill and I knew each other as business associates and friends since I opened my own firm in Reston in 1984. We even ” Linkedin” and kept up with each other. My condolences go out to his family and business partners at TETRA.

  • Jean Peterson

    Bill was a friend for 20+ years. He was a leader and an impactful man. My heart goes out to Rosemary and the family, but also to the community that needs more people like Bill.
    Chris Lessard

  • Kelly Whitfield

    Remembering Bill Lauer for his kind heart, his passion for making
    connections, his caring and sharing with the business community here in
    Northern Virginia. He will be truly missed!

  • Jersey Jerry

    So sad to hear the news of Bill’s passing ~ just a GR8 guy
    who did so much to shape what Reston has become … U will be missed my friend!

  • Gordon & Patti Hinkle

    We’re so saddened to hear the news of Bill’s passing. He was a wonderful person to work with. We pray that his family will be uplifted by all the goodness Bill brought to the world. We grieve with you.


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