Reston Town Center’s newest store will open on Friday.
Bluemercury, located at 11924 Market St., is part of a locally founded chain of beauty product stores that feature spa services. The company is now owned by Macy’s.
Bluemercury sells brands such as Bobbi Brown, Jo Malone, Le Mer, Laura Mercier, NARS and Molton Brown. The Reston location will eventually offer spa services such as waxing, eyebrow shaping and facials.
Other local locations include the original store in Georgetown, Fairfax Corner, Clarendon and Bethesda.
While selling a selection of high-end brands not found at some stores, bluemercury will have lots of competition at Reston Town Center. Cosmetics megastore Sephora is located nearby, as is the new Joe Grooming men’s salon, an Origins store, an Aveda store/spa, L’Occitaine and two beauty salons.