So Large and Still Empty: This Space at Plaza America

by Karen Goff March 29, 2016 at 1:10 pm 40 Comments

Plaza America Champps 20161

The former Champps restaurant at Plaza America is close to becoming Reston’s version of a white elephant.

The 11,963-square-foot space remains unoccupied since Champps closed in October of 2014. That makes it Reston’s longest and largest commercial vacancy. Added bonus — the smaller adjacent spot, which formerly housed Saladworks, is now also for rent.

So what gives? The property is actively being marketed by CBRE. It’s in a prime location. Marketing materials highlight these demographics:

  • Underserved retail market within 3 miles where demand exceeds retail sales annually by an estimated $984 million
  • Strategically located off Dulles Toll Road with over 117,894 VPD and access to over 255,042 VPD in 1/4 mile
  • Strong daytime population of 37,869 within 1 mile and average incomes above $119,600

Rental rates per square foot are not made available in the marketing materials and representatives marketing the property generally won’t comment on why no tenant has signed.

A lot of retail and restaurant can fit into close to 12,000 square feet and a lot of money is available to be spent at a shopping plaza that includes a Whole Foods, a Starbucks and generally upscale retail.

So, for the 23rd month, what do you think should fill this space?

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