Madewell, a younger relative of JCrew, opened its doors at Reston Town Center last week.
The store is part of a rehabbed retail row aimed at young women shoppers. The stretch, formerly home to Gap and Gap Kids, includes bluemercury and Kendra Scott.
The store also has a jeans recycling program. Bring in your old pairs and the staff will give them to Blue Jeans Go Green, (and you will get $20 off on a new pair). Blue Jeans Go Green keeps denim out of landfills by turning jeans into housing insulation.
Madewell is located at 11928 Market St. Hours: Monday-Thursday, 10 a.m. to 8 p.m. Friday-Saturday, 10 a.m. to 9 p.m. Sunday, 12 p.m. to 6 p.m. Phone: 703-481-1020.