Target stores nationwide have long had red balls (or “fanciful bollards,” as our friends at Restonian call them) marking the entrances serving and, ideally, a foil for cars to smash into the store in a robbery.
A Reston now reader did a double take this week when she noticed some of the red spheres outside the Reston Target were painted to look like Pokeballs.
Pokemon, the Japanese media company, is having a resurgence these days with the innovation of Pokemon Go, the phone-based GPS game that is being played seemingly everywhere this summer.
Comicbook.com reports that 400 Target stores across the country are getting the Poke-treatment in prep for a promotion between Target and the Pokemon Company.
A company spokesman says the the Pokeballs’ iconic button/clasp will be added to the ball once painting is complete.
In Reston, the two Pokeballs still had “wet paint” signs on them early Thursday.