Target stores nationwide have long had red balls (or “fanciful bollards,” as our friends at Restonian call them) marking the entrances serving and, ideally, a foil for cars to smash into the store in a robbery.
A Reston now reader did a double take this week when she noticed some of the red spheres outside the Reston Target were painted to look like Pokeballs.
Pokemon, the Japanese media company, is having a resurgence these days with the innovation of Pokemon Go, the phone-based GPS game that is being played seemingly everywhere this summer.
Comicbook.com reports that 400 Target stores across the country are getting the Poke-treatment in prep for a promotion between Target and the Pokemon Company.
A company spokesman says the the Pokeballs’ iconic button/clasp will be added to the ball once painting is complete.
In Reston, the two Pokeballs still had “wet paint” signs on them early Thursday.
Hundreds of Reston homes got a piece of direct mail last week that piqued curiosity.
Safeway announced on the card that it is offering incentives for transferring prescriptions to its store at 12197 Sunset Hills Rd. in Reston.
There is no Safeway at that address. That’s the address of Target.
That was a cause of concern for some residents, several of whom contacted Reston Now.
“Is Target doing OK?” one asked.
Target is doing fine. The Reston Target is not on the list of a handful of U.S. stores that are slated to be closed by the company. There are Safeway locations at South Lakes Village Center and Hunter Woods Village Center, as well as on Elden Street in Herndon, with no immediate plans for new ones, Safeway spokesman Craig Muckle said.
Muckle said the Safeway flyer contained a printing error.