Pop-Up Designer Boutique Now Open at Reston Town Center

Reston Town Center Popup StoresA new pop-up store at Reston Town Center is selling Gucci, Chanel and Dior clothing for less than original retail price.

Ella-Rue, a Georgetown-based “boutique consignment shop,” opened a temporary store at 11862 Market St. earlier this month. The pop-up is part of the Market Street Pop-Ups series.

The store gets its stock by buying from customers. People who have designer clothing, handbags and jewelry still in good quality can make an appointment with an Ella-Rue buyer and sell their possessions to the store on consignment.

Ella-Rue representatives said the company’s items sell for an average of 50 to 70 percent off the usual retail price.

Just next door to Ella-Rue at the town center is another new pop-up shop, Scrawl bookstore.

All Market Street Pop-Ups are open Thursday through Saturday from 10 a.m. to 8 p.m. and Sundays from noon to 6 p.m.

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