The Reston Historic Trust & Museum has launched an online campaign to raise money to reinstall the lakeside pharmacy icon. Designed by Chermayeff and Geismar, a New York-based graphic design firm, the icons were inspired by 1960s pop art and Reston’s founder Bob Simon’s wish for whimsical art at Lake Anne Plaza.
The icons, which served as advertisements for the Lakeside Pharmacy, were removed in July to make way for new businesses to open up in the pharmacy’s former location.
The fundraising target is $15,000 to repair, clean and reinstall icons in a new permanent exhibit in the plaza. The new exhibit will be unveiled during the organization’s annual Founder’s day event on April 6.
The museum put out the following information about the historical significance of the icons:
The New York graphic design firm of Chermayeff and Geismar (now Chermayeff, Geismar & Haviv), was hired by Whittlesey & Conklin, the architects of the plaza, and together they created the storefronts on the plaza. While the main purpose of the Lakeside Pharmacy icons was advertising, the icons are characteristic of the 1960s Pop Art aesthetic and reflected Reston’s Founder Bob Simon’s wish for whimsical artwork on the plaza.
The building was a pharmacy for 44 years, closing in 2014. Since the building will soon be occupied by new businesses, the icons were donated to the Reston Historic Trust & Museum in order to preserve them. Currently, the icons are in storage until they can be cleaned and reinstalled. The installation is being designed by Jeanne Krohn of Krohn Design.
Photos by Charlotte Geary and Krohn Design