RTC Apple Store Eyes Neighboring Space Vacated by Pottery Barn

by Catherine Douglas Moran February 6, 2019 at 2:15 pm 7 Comments

The Apple Store in Reston Town Center has some planned changes in the works.

Apple Inc. filed a building permit for the spot recently vacated by Pottery Barn, which is next door to the Apple Store at 11949 Market Street.

Pottery Barn shut its doors at 11937 Market Street on Jan. 24, along with the Williams-Sonoma store down the street at 11897 Market Street. (Both brands are operated by Williams-Sonoma Inc.)

Replacements for the now-empty spaces haven’t been announced yet. Reston Town Center recently unveiled six newcomers slated to open later this year, but did not indicate the expected opening dates or addresses.

The permit description says that it is for a new tenant layout. It remains unclear at this time whether Apple is considering expanding or moving into the new space.

Reston Now reached out to Boston Properties and Apple for comment and has not heard back yet.

Image via Google Maps

Big Drop

There are, literally, 12 vacant stores in TownnCenter. It is depressing: every single block, every side street has one or two vacancies. At 10:30 or 11:00 in the morning a third, perhaps half of the parking spaces on the street are vacant. I’ll Fornaio, Busara, M & S Grill, Hen Penny are all gone.

And empty.

I don’t care about the six stores coming. There are still twelve with signs in the window. Empty restaurants, empty parking spaces….

Town Center has lost character- it is no longer a thriving European like town center. Rather, it is an out of favor suburban mixed used center that is searching for direction.

Even if BPX changes direction it will take years to bring people back.
- 40yearsinreston
  
  BPX RTC will be used as a business school case study and example of how to totally destroy a shopping venue and create a urban slum
  - Steve Patz
    
    Reston….urban. That’s funny.
- timd66md
  
  I really miss Busara. One of our faves.
Leroy

I was there last weekend and
noticed that Williams-Sonoma store was closed. Since they started charging for
parking I have seen several other stores closing. I used to go there with my
family almost twice a week, but not anymore. It’s sad what they did. I hope
they learn from it.
Tony Bui

Penny wise and pound foolish! I haven’t gone there since they started charging for parking!
timd66md

Apple still has a cult-like following, and will likely do well with more floor space. Good for them. An expanded Apple beats an empty storefront any day.

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