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Peet’s Coffee, DC Row Among Six Newcomers Slated to Open in RTC

by Catherine Douglas Moran January 24, 2019 at 12:45 pm 17 Comments

Reston Town Center unveiled today (Jan. 24) six newcomers slated to open later this year.

“It is our mission to continue to enhance the RTC experience and provide the community with brands that excite and entice all,” Retail Leasing Director Stephanie Friedman said in a press release.

The newcomers are the following:

The new dining and retail will provide “a diverse mix of shopping and restaurant options,” according to the press release, which does not include their expected opening dates or addresses.

Peet’s Coffee has already posted job openings for its future spot in Reston Town Center.

Located across the country, True Food Kitchen focuses on offering food based Dr. Andrew Weil’s anti-inflammatory diet, according to its website. In Virginia, the chain currently has spots in Arlington and Fairfax.

Reston Now previously reported that Fox Restaurant Concepts plans to open its North Italia concept in RTC at 11898 Freedom Drive — the space Neyla Mediterranean Bistro previously occupied before it closed in 2018.

While Boston Properties originally said North Italia would open in the winter, an employee told Reston Now that it will open later this spring.

Muse Paintbar also planned to open in the winter after it blew past its original fall date, Reston Now previously reported. Its website says that the Reston spot at 11943 Democracy Drive is “coming soon.”

The store combines painting instruction with a beer and wine bar and will host daily painting sessions.

Meanwhile, the Glossary Nail Spa wrote that it is “coming soon” to 1771 Library Street in a Facebook post on Dec. 20.

DC Row will offer high-intensity, low-impact group workout training. This will be its second location after launching at District Wharf in May 2018, according to the press release.

The press release says that various other tenants will be announced in the following months.

File photo

  • Mike M

    DC Row looks pretty vapid, yet pretentious.
    I know another business that was actually excited about moving to the RTC. Suddenly, they are not. Negotiations? Terms and conditions? Not clear to me. I told the manager they were wise to catch on BEFORE they moved.

  • Why do you bother?

    I’m guessing some of these businesses are based out of town and have no idea about the parking situation.

  • Chuck Morningwood

    Hey. Look at that. There’s six more businesses that won’t see a penny of my money. Congrats!

  • Chkitout1

    It appears that the Reston Town Center is becoming the Restaurant Town Center.

    • 30yearsinreston

      The Reston Clown Center

  • Rational Reston

    Wow. Restaurants are a revolving door, some leave, new ones arrive.

    The sun will come up tomorrow, too.

  • cRAzy

    From Fairfax Times reporting news from RestonNow: “The town center has introduced some new tenants, such as Balducci’s and
    Lululemon, but businesses are closing twice as fast as they are opening,
    according to Reston Now, which lists nine closures in 2018 alone.”

    And today, RestonNow reports the sudden closing of Pottery Barn and Williams/Sonoma.

    The circle of death continues in Town Center.

  • JS333

    I’m pretty sure if you won’t fork out $3, you probably weren’t contributing a whole lot to the businesses bottom line anyway. Just saying… It’s getting pretty old seeing the continued negativity 2 years after the change. Some of us actually want to see what’s coming into the center. We aren’t trolling the internet to post negative comments. Since many of these new businesses are based in DC, where parking can be upwards of $30, they probably recognize how ridiculous it is to complain about $3. Go out to One Loudoun or some of the other places with free parking if you don’t want to pay. There are lots of options without harping on something for years. Get a life.

    • 30yearsinreston

      Thank you
      We are voting with our feet and custom while following your advice to go somewhere else

    • Barbara Goddard

      Oh I agree wholeheartedly

    • Generic User

      Where is it $30 to park? Even so in DC, I hardly think that is the rate for a couple of hours to eat or shop. That would have to be the 24 hour rate.

    • Why do you bother?

      Some people just don’t get it.

    • ihavealife

      “Go out to One Loudoun or some of the other places with free parking if you don’t want to pay.”

      Oh, believe me. I have. And based on the number of empty store fronts and seemingly weekly closures, I’m not the only one.

    • John B

      “Go out to One Loudoun or some of the other places with free parking if you don’t want to pay. ”

      Good advice. Yes, that’s what I do, no RTC for me.

  • Big Drop

    According to my count yesterday in walking through all of Town Center there are 82 retail and restaurant locations open and ten closed. Where will True Food Kitchen go? There are signs in the windows of both the old Il Fornaio and M & S Grill (vacant for a year).

    My guess is that BPX considers 11% an acceptable retail vacancy rate but that is still, for me, disappointingly high especially with so much under construction near Cooper’s Hawk which I believe is wildly successful-and has free parking.

    • Flabio Royale

      FYI, Cooper’s Hawk and that whole complex, RTC West, is also owned by Boston Properties. That complex is 1 block from the metro, so they’ll have no choice but to charge for parking, I’m thinking.

  • Flabio Royale

    Boston Properties plan to transform RTC into a living, work, and commuter village is right on track, destroying what was once arguably the best shopping and eating in the county. They should rename it Crystal City 2, as it will have the same charm, none. BTW, the parking process is still an insult. I ate breakfast on Monday, had to ask waitress for a parking code, which didn’t work, as it turns out that you must enter it in a very counter intuitive way, a very annoying process. Then while I dined the their time meter on the app was counting down in front of me, which is not a good experience, to feel rushed in order to meet the parking requirements. Thankfully, Herndon is building several new eating places that have convenient parking.


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