Fitness studios in Reston and Herndon are among the locally-owned businesses struggling with the loss of revenue after they were forced to shut down because of the pandemic.
Several studio owners told Reston Now that they saw a dramatic decrease in revenue after they decided to offer a membership service payment freeze — even though they also began offering classes that can be streamed from someone’s living room.
For example, take New Trail Cycling Studio owned by Liz Kamp. Opening in late 2018, the studio is a somewhat recent addition to the Reston area.
One of her biggest challenges so far has been managing to keep her staffers on payroll so she can reopen when this is all over, she said.
“The revenue isn’t there,” Kamp said, adding that larger companies like Peloton are taking away their business by offering free classes.
Though she said she understands the benefit of the free classes, especially for people who have been laid off or had pay cuts, she admitted it is detrimental to her business in the long-run.
For preexisting New Trail Cycling members, Kamp said the studio froze in-person memberships or packages until non-essential businesses are able to reopen.
New Trail Cycling does offer a few free classes on Zoom as well as a new paid digital membership, but Kamp said she will never be able to compete with companies like Peloton when it comes to the production value of the videos.
For $15 per week, people can sign up online for unlimited classes through Zoom. The studio also offers a digital nutritional coaching session for $10, which is led by medical professionals. People can rent equipment from the studio depending on the circumstances, the website said.
“I have to hold onto the hope that the community values what we do here and understand that their support now is what will help me open my doors again,” Kamp said.
She said she understands it will be a difficult path forward, hearing from her members and receiving positive feedback on the new digital classes keeps her afloat personally.
“Right now it’s about trying to keep people connected and supporting our participants however we can from a distance,” Kamp said. “We are all missing the in-person connection and community.”
New Trail Fitness decided to start a Facebook group for members who missed seeing each other at the studio, according to Kamp. The group features daily challenges that include things like meditation and self-care tips.
Meanwhile, Homegrown Power Yoga in Herndon is yet another small fitness studio affected by the pandemic.
Owner Alison Adams told Reston Now in an email that the yoga studio was quick to adapt after the mandate to close non-essential businesses. Within 12 hours, they were able to offer online Zoom yoga classes, she said.
“As incredibly hard as it has been to close our doors, and work with the unpredictability of the sustainability of our business,” she said. “This is nothing compared to what each person who is working the frontline is contributing during this crisis.”
The studio is also offering free classes to medical workers during the COVID-19 pandemic, according to Adams.
Photo courtesy Liz Kamp/Charlotte Geary Photography
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