Reston, VA

Madison Reed opened in Reston Town Center over the weekend.

The color bar welcomed visitors to its new location on Saturday. It was expected to open in June but was delayed due to the COVID-19 pandemic, a company spokesperson told Reston Now.

Clients are being spaced every other chair and appointments are being staggered to allow for cleanings.

Patrons can book appointments in advance and will get texted-in to their appointments once they check-in. Walk-ins for retail purchases are welcome.

Two other locations are also opening over the weekend in Tysons and Rockville.

“After everything that has happened in the world, to be able to have these openings to serve our clients now seems even more special–we’re thrilled with our new homes, ” said Amy Errett, founder, and CEO of Madison Reed.

The openings come as growth for the brand balloons.

“During the peak of the pandemic, Madison Reed saw its new customers increase dramatically to 12X pre-COVID-19 levels, even as its Color Bars closed,” according to a press release.

Catherine Douglas Moran contributed reporting to this story

Photo via Madison Reed


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