Peet’s Coffee has permanently closed its doors a little over one year after opening in Reston Town Center, according to a company spokesperson.
The Reston location, which is tucked away by the Signature Apartments (11830 Freedom Drive) failed to meet the company’s business expectations.
Here’s more from the coffeehouse chain on the closure:
We deeply value the relationships we have built with our customers over the many years of operating at our Reston location and we, too, are sad to permanently close this location.
As part of any retail business, it’s important that we continually evaluate our current markets and make adjustments to ensure profitable, long-term growth. After our assessment for the Reston location, we’ve decided to focus on our best-performing stores and close those that haven’t met our business expectations. While this is not an easy decision, it’s critical that we continually evaluate our fleet to effectively manage resources.
The location opened in March last year.