Peet’s Coffee has permanently closed its doors a little over one year after opening in Reston Town Center, according to a company spokesperson.
The Reston location, which is tucked away by the Signature Apartments (11830 Freedom Drive) failed to meet the company’s business expectations.
Here’s more from the coffeehouse chain on the closure:
We deeply value the relationships we have built with our customers over the many years of operating at our Reston location and we, too, are sad to permanently close this location.
As part of any retail business, it’s important that we continually evaluate our current markets and make adjustments to ensure profitable, long-term growth. After our assessment for the Reston location, we’ve decided to focus on our best-performing stores and close those that haven’t met our business expectations. While this is not an easy decision, it’s critical that we continually evaluate our fleet to effectively manage resources.
The location opened in March last year.
File photo
Recent Stories

The Ravel Dance Studio will re-open for fall classes 2020. The school will offer in person and virtual online instruction. With over 5000 sq. ft. to social distance the school has added air ionization filtration systems, ballet barres, acrylic dividers, hands free bathrooms, strict monitoring and more.
The Ravel Dance Studio will produce a Nutcracker Ballet Hollywood style video through the Reston Community CenterStage. REGISTRATION online begins August 17.

Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.
He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.