Peet’s Coffee has permanently closed its doors a little over one year after opening in Reston Town Center, according to a company spokesperson.
The Reston location, which is tucked away by the Signature Apartments (11830 Freedom Drive) failed to meet the company’s business expectations.
Here’s more from the coffeehouse chain on the closure:
We deeply value the relationships we have built with our customers over the many years of operating at our Reston location and we, too, are sad to permanently close this location.
As part of any retail business, it’s important that we continually evaluate our current markets and make adjustments to ensure profitable, long-term growth. After our assessment for the Reston location, we’ve decided to focus on our best-performing stores and close those that haven’t met our business expectations. While this is not an easy decision, it’s critical that we continually evaluate our fleet to effectively manage resources.
The location opened in March last year.
File photo
Recent Stories
Taim Mediterranean Kitchen is officially open in Reston (Photo courtesy taim). Taim Mediterranean Kitchen in Reston has permanently closed just four months after its opening. The New York-based chain, known…
Cat (staff photo by Vernon Miles) Cat declawing to be banned in Virginia — “Veterinarians will not be allowed to declaw cats in Virginia starting in July, unless there are certain…
The Knutson Companies is thrilled to announce new opportunities for Loudoun County living with the release of a new section of rooftop terrace townhomes and a brand new community of…
Lake Anne Plaza in Reston (staff photo by James Jarvis) The Lake Anne Plaza summer concert series is making a comeback after a five-year break. Beginning on Wednesday, June 12,…
