Despite challenges posed by the COVID-19 pandemic, Reston Association CEO Hank Lynch touted recent successes in cost-cutting and collaboration with the community at a recent Board of Directors meeting.
Lynch said that RA’s management is on the path to deliver a surplus of roughly $380,000 for the year, even though the COVID-19 pandemic “literally sparked $3.2 million in cost reductions this year.”
The pandemic results in a decline in non-assessment revenue of more than 2.8 million, Lynch told the board on Thursday. RA’s revenue took a big hit due to the cancellation of summer camps, low sales of recreational passes, the cancellation of sponsorships, and other programming restrictions.
RA is currently holding off on filling any vacant positions, among other cost-cutting measures like reducing printed paper products and mailed products. The organization also sold more than 500 Camps in a Box programs, a new initiative that was created after the pandemic hit.
“We all here have an incredible staff here at Reston Association,” he said.
Lynch also said he was satisfied with the RA’s collaboration with community organizations and other entities to foster Reston-wide community spirit. His team continues to look for ways to improve two-way communication between RA and its membership.
In addition to more communication about covenants administration and processing, Lynch said RA began tracking social media analytics this year. In recent budget discussions this year, some board members highlighted concerns about spending for communications and marketing due to limited return on investment.
In July, RA abruptly took down its website and launched a temporary platform due to a “potential security risk” to RA members, according to Lynch’s draft presentation. The platform was outdated and used Dot-Net-Nuke, an outdated platform, according to RA’s spokesman Mike Leone.
The organization is in the midst of moving all of its technology platforms from local servers to the cloud. A new website will launch next year.
RA also completed major renovations at Lake Anne, including a refurbished dock and the removable and nearly 750 tons of sediment from the lake.
Still, more big-ticket capital expenses are lining up.
Lynch hopes that a needs assessment of RA’s amenities — which is currently being completed by an RA workgroup — will help the organization identify major amenities in need of renovation or replacement over the next five to 10 years.
He also aims to get a better understanding of how to use existing amenities so they are utilized year-round, identify lacking amenities, and determine a major new project that Friends of Reston can support financially.
The recreational amenities analysis is expected to be complete in the spring of next year.
Lynch’s complete end-of-year presentation is also posted online.
Photo via Reston Association
Students at West Potomac High School walked out in September to protest Virginia’s proposed policies on the treatment of transgender students (photo courtesy of Mara Surovell) The Virginia Department of…
The arts center could be located on Block J in Reston Town Center (via Fairfax County) A proposal for a new arts center in Reston will be the topic of…
The office building at 11091 Sunset Hills Road in Reston (via Google Maps) A solar and roofing company is moving its location in McLean to Reston — a $350,000 relocation…
Construction machinery at the I-66 and Nutley Street interchange during sunset (staff photo by Angela Woolsey) In-Person Black Friday Returns — “Over at Tysons Corner in Virginia the parking lot…
The Ravel Dance Studio will re-open for fall classes 2020. The school will offer in person and virtual online instruction. With over 5000 sq. ft. to social distance the school has added air ionization filtration systems, ballet barres, acrylic dividers, hands free bathrooms, strict monitoring and more.
The Ravel Dance Studio will produce a Nutcracker Ballet Hollywood style video through the Reston Community CenterStage. REGISTRATION online begins August 17.
Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.
He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.