The Town of Herndon’s popular free Friday Night Live! summer concert series may have to stop rocking, the event’s chairman fears.
After moving to a streaming format last year, the hoped-for 2021 plan is to return to live shows in July with limited capacity.
However, budgetary challenges may prevent that from happening.
In a letter to supporters, the series’ chairman Laura Poindexter wrote that specific line items would need to be approved in the upcoming Town of Herndon’s fiscal year 2022 budget in order for the concert series to continue.
While the event is produced by the Herndon and Dulles Regional chambers of commerce, organizers work very closely with the town, since it takes place on town property and requires public government services, such as a police presence and public works support for trash pick-up, fencing, and set-up.
With the town preparing to unveil a budget proposal on Thursday (April 1), the concern that these items will not be included stems from town budgetary concerns as well as other Herndon events already being canceled, including the Herndon Festival.
In her letter, Poindexter asks supporters to provide input and not to “delay letting your voice be heard” about how much Friday Night Live! means to the community.
The concert series first began in 1995 and is thought to be the longest-running free outdoor concert series in the D.C.-area. It traditionally starts the first week of May and runs through August, though the current plan for 2021 is to start on Friday, July 2.
Most often, the concert series hosts rock cover bands because they draw the largest crowds, Poindexter notes.
Poindexter tells Reston Now that up to 2,500 people attend the concerts held each Friday night in normal years. Two thirds of them typically come from outside of Herndon.
“It’s an economic development tool, to bring people to downtown Herndon,” she says. “That’s why it was created. I believe downtown businesses benefit greatly and rely on us. This year, after COVID, not to have it would be a shame.”
In a statement on the town’s website, Mayor Sheila Olem alludes to needed cuts due to budget constraints related to the pandemic:
The COVID-19 pandemic has had a significant, devastating impact on local economies, and Herndon has not been immune. While our sound fiscal practices have buffered the impact somewhat, we are — like jurisdictions across the region — experiencing decreases in most revenue categories. Accordingly, our budget planning is focused on continued provision of the core services our citizens expect and value – public works, public safety and those services that are integral to our infrastructure and day-to-day lives.
While Poindexter and other Friday Night Live! organizers did also send a letter to the town council highlighting their concerns, she says she has not heard one way or another if those needed line items will be included in the proposed budget. She did reiterate that the event has had a long-running, great relationship with the Town of Herndon.
“We just felt it was important for our fans to make their voices heard in relation to the budget,” she said.
Overall, Poindexter says it costs about $10,000 to put on each individual Friday Night Live! event. With about 16 or 17 dates a summer, that’s about $160,000 to $170,000 a season.
“Friday Night Live! is a fantastic community event, but it’s an expensive event to put on,” she said. “There’s a lot of costs involved. Besides town services and security, there’s port-a-potties, there’s music licenses, there’s bands.”
While the event is free to attendees, alcohol and other concessions are sold to bring in revenue.
Poindexter says organizers are planning for 50% capacity. Currently, Virginia allows for 30% capacity at outdoor entertainment venues, but she anticipates that changing to match the governor’s capacity restrictions from last summer.
If capacity is limited to under 50%, it would be hard to the concert series financially worthwhile, Poindexter acknowledges.
All in all, she’s confident that the town will realize how important Friday Night Live! — and other outdoor events like it — is for Herndon businesses and residents this year.
“We think [the series] is so important for not only the downtown businesses, especially the restaurants that really need to have a fantastic summer, but the emotional health and well-being for our fans,” Poindexter said. “We haven’t been able to get out and do things like outdoor events. So, I think that it’s needed on multiple levels.”
Photo courtesy Laura Poindexter