How ShowPlace ICON Theatre at The Boro is changing the moviegoing experience

When many of us were growing up, going to the movies meant standing in multiple lines. First, we had to buy tickets, then we had to wait to enter the theater. Next, the concession line always took forever. Finally, we’d get into the auditorium and make a beeline for our favorite seats, just hoping no one had already snagged them.

Cut to today. The ShowPlace ICON at The Boro is completely changing how we see and experience movies.

Before you even leave the house, you can reserve your seats and order food and drinks online — then have it waiting for you when you arrive. There’s also the option to order at one of the many kiosks in the lobby.

In the auditorium, you’ll find plush, heated recliners, wall-to-wall screens and digital projection. The larger auditoriums are equipped with Dolby Atmos immersive sound and 4K Laser projection.

This 14-screen theatre shows everything from blockbuster hits to specialty films. It even plays big events that are even better when you watch them on the big screen, like UFC fights, concerts and the WWE Summer Slam. For instance, this fall you can watch The MET Opera live.

And be sure to keep an eye out for the anticipated theatre bar and ICON Bistro, scheduled to open in the coming weeks. They’ll feature an entirely new menu, but until then guests can still enjoy select beer, wine and cocktails from the expanded concession menu.

Best yet: For the next several weeks, ShowPlace ICON has a special offer for anyone signing up for Extras, its free membership club. When you sign up as a Tysons member by August 15, you’ll get two free movie tickets.

Enjoy the experience!

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