Food apps are bringing changes to a Lake Anne Plaza anchor restaurant that’s catering to niches for pizza, pasta and more.
Kalypso’s Sports Tavern, which often draws crowds to its plaza patio and features Greek cuisine, is branching out with several online kitchen concepts.
It comes through a business partnership with a California-based company called Future Foods that takes care of branding and splits the profits with the restaurant, Kalypso’s co-owner Vicky Hadjikyriakou said.
“They handle the marketing, and all we do is cook,” Hadjikyriakou told Reston Now.
The restaurant uses the same kitchen staff; addresses for the virtual brands list the same address as Kalypso’s. But the brands are geared toward food deliveries.
The concept isn’t new for the D.C. region, where the pandemic has further accelerated the rapidly growing food delivery business that’s doubled during the COVID-19 pandemic. Willie T’s Seafood Shack is just one of those benefiting from customers’ changing habits.
Kalypso’s had been considering launching the online outreach in March, but the favorable weather drew customers, so Hadjikyriakou postponed launching it until November. It’s the first such online initiative she’s done.
“As soon as I started it, I think it was like … Thanksgiving Eve, we started getting a good amount of orders,” she said.