Peet’s Coffee has permanently closed its doors a little over one year after opening in Reston Town Center, according to a company spokesperson.
The Reston location, which is tucked away by the Signature Apartments (11830 Freedom Drive) failed to meet the company’s business expectations.
Here’s more from the coffeehouse chain on the closure:
We deeply value the relationships we have built with our customers over the many years of operating at our Reston location and we, too, are sad to permanently close this location.
As part of any retail business, it’s important that we continually evaluate our current markets and make adjustments to ensure profitable, long-term growth. After our assessment for the Reston location, we’ve decided to focus on our best-performing stores and close those that haven’t met our business expectations. While this is not an easy decision, it’s critical that we continually evaluate our fleet to effectively manage resources.
The location opened in March last year.
Reston Town Center is celebrating National Picnic Day with a pop-up picnic today (Tuesday).
Several town center businesses will offer deals for the picnic, which will be located at 11900 Market Street. All are encouraged to bring lunch to the pavilion to “celebrate great weather” and a “fun picnic atmosphere,” according to event organizers.
Restaurants will offer the following specials:
- Balducci’s (1871 Fountain Drive) — 10% off entire purchase all day
- Le Pain Quotidien (11909 Democracy Drive) — Receive a free drink with purchase of the Tartine of the Day (Salmon & Ricotta)
- Peet’s Coffee (11830 Freedom Drive) — Purchase one pound of coffee and receive $2 off and a free drip coffee
- Ted’s Bulletin (11948 Market Street) — Receive a free Ted’s Tart with purchase of any take out meal
Photo via TAA PR