Zoomph, a Reston-based tech company that started in 2016 is continuing to build national partnerships.
Its digital platform provides social media post metrics for sports clients along with detailed demographic information about fans.
Zoomph clients have ranged from the Washington Football Team to the Chicago White Sox and the Golden State Warriors as well as others, including leagues like NASCAR.
The company started as a team within Reston-based MetroStar Systems as a social media monitoring project with the State Department, Zoomph President Amir Zonozi told the Fairfax County Economic Development Authority.
‘We were looking at the reaction in areas of the Arab Spring when people like Secretary Hillary Clinton would make a speech,’ Zonozi explained. ‘But that capability wasn’t really possible in social media. So we had to build things to make that happen. They loved what we built and then they wanted more of it.’
Zoomph eventually pivoted to focusing on partnerships, business intelligence and research around digital marketing at sports, e-sports teams, leagues, brands and agencies. To gather this business intelligence, Zoomph utilizes innovative processes, such as artificial intelligence (AI).
‘We have AI that tracks all of the media content, whether it’s an image, a video, a GIF,’ Zonozi said. ‘We can also capture the assets. So we’re training AI to look at physical objects and understand the value of that physical object digitally.’
The company has around 25 employees.
Zoomph also provided a video interview with the FCEDA in an effort to help highlight the region’s potential for business and jobs.
The company didn’t respond to a media inquiry yesterday by the time this article published.