Reston Town Center will soon have a new tenant. Bluemercury, an upscale cosmetics store, has filed Fairfax County construction permits to open a store at 11918 Market St.
The space has been empty since Gap/Gapkids closed in January.
Bluemercury, which carries high-end brands such as Bobbi Brown, NARS and Le Mer, is a national chain that was founded in Washington, DC, in 1999.
The company, still operated by founders Barry and Marla Beck, recently sold the chain of 60 stores to Macy’s for $210 million.
Bluemercury also offers spa services, such as facials, massage and waxing. Other Virginia locations include Clarendon, Old Town Alexandria and Fairfax Corner.
The store’s opening at Reston Town Center will be direct competition with Sephora, a similar cosmetics store located at at 11960 Market St.
Photo: Bluemercury in Clarendon/Credit: ARLnow.com