Coming Soon: Joe Grooming Men’s Salon and Store at Reston Town Center

Joe Grooming on Market Street/Courtesy Joe Grooming

Reston Town Center is getting a salon for men only.

Joe Grooming, a McLean-based company that makes its own line of men’s products such as shampoo, conditioners, skin care, shaving products and hair gel, plans to open its first brick-and-mortar store at 11944 Market Street.

That address was formerly home to PR at Partners hair salon, which closed last Sunday in order to move to a new location on Democracy Street at Reston Town Center.

Joe Grooming says the Reston location will be “an innovative concept in the men’s professional grooming industry.”

In addition to products, the storefront will also offer haircuts, hot shaves and beard grooming.

Joe Grooming says all of its products are made in America and packaged with eco-friendly materials. The company also supports a Get One, Give One model in which it supports local organizations such as Cornerstones and Northern Virginia Family Service with each purchase.

No opening date has been announced.

That stretch of Market Street is undergoing a bit of a beauty boom. Bluemercury, a high-end beauty products store and salon, is slated to open this fall at 11918 Market Street. Sephora, a similar store for makeup and skin care, is also located on Market Street.


Recent Stories

Bicyclist crosses Wiehle Avenue in Reston at site of future bridge (staff photo by Jay Westcott) The weekend is almost here. Before the remnants of Hurricane Ian arrive or you…

11925 Triple Crown Road is one of eight houses in the 2022 Reston Home Tour (courtesy Reston Museum) Visitors will have a chance to step into an assortment of Reston…

Live Fairfax is a bi-weekly column exploring Fairfax County. This recurring column is sponsored and written by Sharmane Medaris of McEnearney Associates. Questions? Reach Sharmane at 813-504-4479. It’s that time of the year…

Fairfax County faces a marginal risk of flash flooding from Hurricane Ian (via NOAA) An October weekend once filled with fall events is starting to clear out, as Fairfax County…


Subscribe to our mailing list