Coming Soon: Joe Grooming Men’s Salon and Store at Reston Town Center

Reston Town Center is getting a salon for men only.

Joe Grooming, a McLean-based company that makes its own line of men’s products such as shampoo, conditioners, skin care, shaving products and hair gel, plans to open its first brick-and-mortar store at 11944 Market Street.

That address was formerly home to PR at Partners hair salon, which closed last Sunday in order to move to a new location on Democracy Street at Reston Town Center.

Joe Grooming says the Reston location will be “an innovative concept in the men’s professional grooming industry.”

In addition to products, the storefront will also offer haircuts, hot shaves and beard grooming.

Joe Grooming says all of its products are made in America and packaged with eco-friendly materials. The company also supports a Get One, Give One model in which it supports local organizations such as Cornerstones and Northern Virginia Family Service with each purchase.

No opening date has been announced.

That stretch of Market Street is undergoing a bit of a beauty boom. Bluemercury, a high-end beauty products store and salon, is slated to open this fall at 11918 Market Street. Sephora, a similar store for makeup and skin care, is also located on Market Street.