World of Beer Gets a Makeover, Rebranded as Locally Focused ‘Crafthouse’

by Dave Emke May 12, 2017 at 4:00 pm 27 Comments

Following his own vision, Evan Matz has transformed his three World of Beer locations — including the one at Reston Town Center.

The large “World of Beer” signage has been removed from the Reston Town Center restaurant (1888 Explorer St.) as Matz has left the chain and rebranded the location, as well as his former WoB franchises in Arlington and Fairfax, into a new concept he says is designed to bring the community together.

Now known as Crafthouse, the restaurants are offering a full menu of American craft fare and a drink menu that Matz says supports local breweries, bourbons, whiskey, wine and spirits. According to a press release announcing the rebranding, the mission of the new restaurant is “Drink Local, Eat Local, Support Local.”

“After collecting feedback from our customers about their ideal restaurant experience, I’m confident that the local Arlington, Reston and Fairfax communities will embrace Crafthouse and will appreciate the changes we’re making,” Matz said in the release. “After more than five years, we have learned a lot from our loyal customers who want more than a pretzel and beer.”

Matz opened his World of Beer restaurant in Reston Town Center in June 2014.

The new menu at Crafthouse includes build-your-own burgers, tacos and flatbread pizza, along with a selection of appetizers, sandwiches, entrees and more. For more information about Crafthouse, visit its website or follow it on Facebook.

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