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World of Beer Gets a Makeover, Rebranded as Locally Focused ‘Crafthouse’

by Dave Emke — May 12, 2017 at 4:00 pm 27 Comments

Following his own vision, Evan Matz has transformed his three World of Beer locations — including the one at Reston Town Center.

The large “World of Beer” signage has been removed from the Reston Town Center restaurant (1888 Explorer St.) as Matz has left the chain and rebranded the location, as well as his former WoB franchises in Arlington and Fairfax, into a new concept he says is designed to bring the community together.

Now known as Crafthouse, the restaurants are offering a full menu of American craft fare and a drink menu that Matz says supports local breweries, bourbons, whiskey, wine and spirits. According to a press release announcing the rebranding, the mission of the new restaurant is “Drink Local, Eat Local, Support Local.”

“After collecting feedback from our customers about their ideal restaurant experience, I’m confident that the local Arlington, Reston and Fairfax communities will embrace Crafthouse and will appreciate the changes we’re making,” Matz said in the release. “After more than five years, we have learned a lot from our loyal customers who want more than a pretzel and beer.”

Matz opened his World of Beer restaurant in Reston Town Center in June 2014.

The new menu at Crafthouse includes build-your-own burgers, tacos and flatbread pizza, along with a selection of appetizers, sandwiches, entrees and more. For more information about Crafthouse, visit its website or follow it on Facebook.

  • drip

    Will be a nice place to visit once RTC employs a more reasonable and user friendly parking regime. Until then, RTC does not get my business.

  • Willie Reston

    Started getting alerts from Crafthouse on Untappd last night and thought “WTF is Crafthouse?” but had a feeling it was WoB changing names. Anywho, they’re about seven years late to the “local craft-focused” craze and I appreciated the crazy selection of foreign beers WoB had. Hopefully they’ll be keeping those. I can get good local craft beer at about a bazillion other bars and restaurants but not so much the rare imported stuff.

    • Adrian Havill

      Plus free parking.

  • Michael C

    Hopefully they can fix the awful smell in there. Always smells like puke. Other than that I like the beer and live music.

    • Willie Reston

      Yes! I don’t smell puke but some indistinguishable, unpleasant, sickly sweet smell. Like rotting maple syrup? And it clings to your clothes as bad as cigarette smoke.

      • noodmik

        The grease from the kitchen that is not vented appropriately is what makes it stick to your clothing. The sickly sweet smell is air freshener they use to cover up the grease scent.

      • Why do you bother?

        That would be beer.

      • Amac

        It was a vanilla smell, now a fresh, clean scent that is less potent is noticable.

  • noodmik

    Even if they validate parking, they do not validate dry cleaning. The past couple of times I walked out of the place my clothing smelled like the fryer they use to cook nearly everything. Elite places validate dry cleaning too!

    • Evan Matz

      Hi, I am the owner of Crafthouse. We have fixed this issue with the ventilation. Check out our new menu and give us another try please.

  • 40yearsinreston

    Still not paying for parking
    Keep up the fight !

  • Jessica

    Awesome can’t wait to see what it looks like! Paid for parking is a drag but I love the place and still support them!

    • noodmik

      Corporate Shill-like post above.

      • Jessica

        Haha ok just because I like world a beer mean makes I’m a shill? Wonderful logical, that’s being sarcastic just so you know.

        • noodmik

          World of Beer did validate parking.

          • Jessica

            Ok?

    • Evan Matz

      Thank You Jessica. That means a lot to me.

  • Chkitout1

    I don’t believe World Of Beers at RTC validated parking. Not sure if they do now with the new structure. I’ll just keep boycotting RTC.

    • Amac

      World of beer did validate & Crafthouse does as well.

    • They didn’t at first. It was supported later.

  • Bert W

    Sorry, but still won’t pay to park.

  • vdiv

    The true local Lake Anne Brew House is really hopping. I swung by there a few times and there were people literally pouring into the lake. Mmm, beer…

  • Tom H

    I think I have been 4-5 times to WOB. Each time (with the exception of one) had a real tough time getting service. The exception was at noon on a Sunday when the place was nearly empty. Wonder if they are making any changes to improve customer service or is this just a branding change… oh… and I will only return on a sat or sunday due to the parking situation mon-fri.

  • Tom H

    Just checked out their new menu. Love these “craft” drink options: Bacardi rum, Malibu coconut rum, Absolute vodka, Jack Daniels…. feeling this is a brand/name change only.

    • 40yearsinreston

      Craft spirits ?
      Factory distilleries

  • summerheat

    Leaving a franchise is fine, but still retaining the same interior design and highly similar menu items is dishonorable.

  • Peter

    1 question, who is the lady in the ad for ladies night?

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