Reston Historic Trust & Museum Begins Raising Funds for Lakeside Pharmacy Icons Exhibit

The Reston Historic Trust & Museum has raised $965 in three weeks with its fundraising campaign to reinstall the iconic, quirky pharmacy icons from the Lakeside Pharmacy.

The GoFundMe campaign launched on Nov. 8, Alexandra Campbell, the executive director of the Reston Historic Trust & Museum, told Reston Now.

The fundraising target of $15,000 will pay for repairs, cleaning and reinstallation of the icons in a new permanent exhibit in the plaza. The new exhibit will be unveiled during the organization’s annual Founder’s day event on April 6.

“We’ve still got a long way to go,” Campbell said. “We have some time to get to the $15,000.”

Most of the 22 donations have been small, individual donations — seven people have given $25, while others have donated amounts between $10 to $100.

The icons served as advertisements for the Lakeside Pharmacy, a legacy Lake Anne Plaza store. Designed by Chermayeff and Geismar, a New York-based graphic design firm, the icons were inspired by 1960s pop art and Reston’s founder Bob Simon’s wish for whimsical art at Lake Anne Plaza.

The Lake Anne of Reston Condominium Association donated the icons to the Reston Historic Trust & Museum after they were removed in July to make way for new businesses in the pharmacy’s former location.

“We’re really glad to help preserve and keep them here,” Campbell said about the icons.