‘LOVE’ is in the Air in Reston Next Month

“LOVE” will tour around Fairfax County this summer. To celebrate the 50th anniversary of the “Virginia is for Lovers” slogan, the iconic letters will take a trip across the county to promote the message “Love is at the heart of every Virginia vacation,” according to the Virginia Tourism Corporation.

Fairfax County received a $10,000 grant from the corporation for its first permanent “LOVEwork” sign, which kicks off its tour in Tysons next month. It’ll make stops at Roer’s Zoofari (May 21-27), Reston Town Center (May 20 to June 4), and Frying Pan Farm Park (July 26 to August 4).

The tour concludes in August at the Workhouse Arts Center in Lorton — the permanent home of the letters.

Virginia’s slogan was coined by Richmond-based advertising agency Martin & Woltz in the late 1960s. After playing with different slogans like “Virginia is for History Lovers” and “Virginia is for mountain Lovers,” the firm chose the catch-all phrase “Virginia is for Lovers.” In 2009, the marketing campaign was recognized by Forbes.com as one of the top ten tourism marketing campaigns of all time.

Photo via Virginia Tourism Corporation

Recent Stories

Chase Bank is seeking to add a drive-thru to a recently opened branch in the Herndon area (via Google Maps) Chase Bank is seeking Fairfax County’s permission to add a…

What do I do if school doesn’t fit my kid? That’s the question that so many of the parents and families ask when they’re looking at small independent schools like…

Fairfax County police vehicle with lights (file photo) The Fairfax County Police Department touted the county’s status as the safest jurisdiction of its size following the release of its year-end…

A Great Falls man pleaded guilty on Friday (March 15) to failing to pay $1.8 million to the Internal Revenue Service.

×

Subscribe to our mailing list