Reston Chamber Spotlight: Bloomforth

Reston Chamber Spotlight is a feature by members of the Greater Reston Chamber of Commerce. It does not reflect the opinion of Reston Now. Today’s spotlights is on Bloomforth, which provides technology platforms for small businesses, and Hector Velez, Bloomforth’s Chief Operations Officer.

Reston Now: Why did you decide to start your business in Reston?

HV: I have been a resident of Reston for 22 years, my office has always been located in Reston Town Center, and my children attend South Lakes High School in Reston. In short, my family and I embody the Reston tag line: Live. Work. Play.

Reston’s emphasis on nature conservancy, diversity (ethnic and socio- economic), plus the amazing town center, make Reston the ideal town to live, work, raise a family and locate your business.

RN: What are the challenges and rewards of being a business owner?

HV: Being a business owner gives you an opportunity to be creative and implement your ideas constructively. It also challenges you to build a team that shares your value system and sense of pride, ownership and commitment.

RN: Name something about your business that most people don’t know.

HV: We are not a service provider and we are not a government contractor. We are an early stage Software-as-a-Service company. Bloomforth is the best value 5 Apps-in-One Retail Success Platform in the market.

RN: Describe a typical day as the business owner

HV: Leading and participating in all activities related to Sales, Marketing and Operations.

RN: How has the Greater Reston Chamber of Commerce helped your business grow?

HV: The chamber’s membership profile is ideally suited to bloomforth’s platform solution.

RN: What is the quote that best describes your business?

Bloomforth levels the playing field so you don’t have to.

RN: What is your advice to someone who is thinking about owning a business?

Get a good, trustworthy lawyer and don’t raise capital unless you really have to. If you have to raise capital, find investors that will help you in more ways than just writing a check.