Roosters Men’s Grooming Center has signed a lease and construction permits for space at 11990 Market St., in the ground level of the Midtown condos.
Roosters is a franchise operation that has local locations in Bethesda, Franklin Farm in Herndon, Ashburn and Merrifield, as well as more than 70 others nationwide.
Roosters offers hair cuts and color, beard grooming, signature facial shaving and other men’s services.
Roosters’ upcoming opening comes just a few months after Joe Grooming opened up at 11944 Market St. Joe Grooming’s Reston store is the first salon location for the McLean-based company that makes its own hair gel, shave balm and other products.
The Reston Town Center beauty boomlet of 2015 also includes the recent opening of bluemercury at 11924 Market St. Bluemercury is a locally founded chain that sells cosmetics and other beauty supplies, as well as offers some spa services.
Other beauty and grooming options at Reston Town Center include a Sephora store, an Origins store, an expanded PR at Partners Salon at a new location, L’Occitane, Salon Nordine, and an Aveda store and salon.
Bottom photo: Roosters location in Florida/Credit: Yelp
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