Safeway Offer Puzzles, Concerns Some Reston Residents

Safeway mailer

Hundreds of Reston homes got a piece of direct mail last week that piqued curiosity.

Safeway announced on the card that it is offering incentives for transferring prescriptions to its store at 12197 Sunset Hills Rd. in Reston.

There is no Safeway at that address. That’s the address of Target.

That was a cause of concern for some residents, several of whom contacted Reston Now.

“Is Target doing OK?” one asked.

Target is doing fine. The Reston Target is not on the list of a handful of U.S. stores that are slated to be closed by the company. There are Safeway locations at South Lakes Village Center and Hunter Woods Village Center, as well as on Elden Street in Herndon, with no immediate plans for new ones, Safeway spokesman Craig Muckle said.

Muckle said the Safeway flyer contained a printing error.

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