Starting today on Giving Tuesday, the Reston Historic Trust & Museum is taking on a challenge to get 25 new donors in 25 days via an app.
Alexandra Campbell, the executive director of the Reston Historic Trust & Museum, told Reston Now the museum partnered in October with RoundUp App, which lets users select nonprofits to give tax-deductible donations to.
RoundUp will give the museum a $1,000 bonus if 25 new donors sign up in the app between Nov. 27 and Dec. 21.
Three people have signed up so far and donated, she said.
The app can be used on computers or iOS and Android mobile devices.
“Donations are critical for us,” Campbell said. “Having individual donations supports our mission and helps us share Reston history with the community.”
The free museum relies on contributions from the community, which help fund the free educational and public programming.
While the museum has annual and lifetime membership programs, the app is a way to encourage smaller donations from individuals. “We’re trying to engage with the community in a different way with smaller donations,” Campbell said.
Social media and the email listserv are the focus for getting the word out about the app, she said, along with publicizing it at the museum’s big events. Campbell said she hopes the app grows as a funding source.
The museum is currently running a separate online campaign to raise money for a permanent exhibit featuring the Lakeside Pharmacy icons on Lake Anne’s Washington Plaza.
The GoFundMe donations will go toward cleaning, repairing and installing the icons, which were donated to the Reston Historic Trust & Museum.
We launched a new app that lets people support us by donating their change. We’re trying to sign up 25 new change donors in 25 days, which will earn us a $1,000 bonus – Please consider signing up to donate spare change! https://t.co/ELyQfSSQFN pic.twitter.com/nKBqZHT2yy
— Reston Museum (@RestonMuseum) November 27, 2018
Photo via iTunes store
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