Reston Association Explores ‘Creative’ Techniques to Boost Revenue

As budget season comes into full swing, Reston Association’s CEO Hank Lynch is exploring several ways to boost revenue beyond funds that come directly from member dues.

After conversations with RA staff, Lynch pitched several ideas — varying from concession stands at pools and tennis courts to a three-season education program for sailing — to RA’s Board of Directors at a meeting Thursday night.

Lynch floated ideas that he said could serve members while generating money for RA’s coffers.

Specifically, Lynch said RA’s competitive advantage lies in its ownership of local lakes, which could be the site of a new waterfront festival and paddle boat tours.

Other ideas that were suggested include but are not limited to:

• Offering parking spots at RA’s Central Services Facility for rent during the Town of Herndon’s annual festival.
• Creating a mobile concession truck that would travel to RA events and facilities
• A floating dock for wedding, graduation and anniversary pictures at the Lake House
• Electric shuttles to serve outdoor concerts, as well as paid tours

RA’s fiscal committee plans to vet all ideas that would cost more than $5,000, along with RA’s board.

The primary purpose of these ideas is to generate revenue — with the added bonus of providing a service to the community, RA board member Ven Iyer said.

RA’s 2020-2021 budget development process began in late May. The budget will be up fora vote on November 21.

Photo via vantagehill/Flickr