Edibles Incredible Desserts will permanently close its location in Reston today (August 28), leaving its home of 15 years in Reston Town Center.
The dessert and candies shop will relocate to its commercial kitchen and production facility, located at 22735 Executive Drive, Suite 190, on September 3. The business won Wedding Wire’s Couples’ Choice Awards this year.
Co-owner and COO Robyn Hannah said she was sad to leave RTC, where she and her husband have enjoyed serving Reston and the surrounding community. The business decision was motivated by a familiar concern voiced by other merchants: paid parking.
“Our lease ended the end of this month. We did not want to negotiate higher rent because the last few years since paid parking went into effect, we’ve lost several hundred thousand dollars in sales,” Hannah told Reston Now. She also said other factors contributing to the decision.
The business will be offering free cupcakes, cakes, and other desserts at 3 p.m. today. A new tenant for the space at 11917 Freedom Drive has not been announced.
The owners are now looking forward to reaching a new milestone: consolidating their retail location with the production facility.
The business began when Hannah and her husband, then single, met at a single’s event. One brought homemade English toffee and the other brought a plate of fudge, attracting attention from others at the event. Utilizing their joint capabilities in baking and decorating, they opened up their first store in 2003. The addition of candies, they hoped, would make their business viable outside the popular window for wedding orders. They married in 2007.
Hannah said she looks forward to a new chapter in the shop’s story. “The Reston location was our baby. It was our home. Now, we’re moving on,” she said.
When Krishna Vooturi, an Ashburn resident originally from India, contemplated ideas for a new dessert business, he knew he wanted to bring a taste of Southeast Asia to Herndon. With the help of his brother-in-law and friend, Vooturi, he opened a new dessert spot on 348 Elden Street on Friday, July 27.
The shop, Dessert Lounge, offers a mix of Thai rolled ice cream, sundaes, crepes, and milkshakes. But the featured item is falooda, a cold dessert popular in India and Pakistan. The light pink dessert includes traditional ice cream, rose syrup, vermicelli, chia seeds and milk.
In contrast to its name, Dessert Lounge will offer hot beverages like coffee, sandwiches, and burgers to remain viable in the winter and for those craving a hot bite, according to Vooturi.
For the falooda and the traditional ice cream, also known as kulfi, he uses a popular brand in India and in the United States called Kwality. Ice cream flavors range from Indian-inspired items like rose petal and lychee to more typical flavors like tiramisu and vanilla.
“I personally am a big fan of falooda and I haven’t seen a lot of specialized places here. It’s a good opportunity to bring unique flavors to this place and have different people try different tastes,” he said.
Photos by Fatimah Waseem
Red Velvet Cupcakery in Reston Town Center has officially shuttered its doors.
The store, located at 11939 Democracy Drive, closed on Sunday (May 27). Owner Aaron Gordon announced the closure in early March. His decision was driven by Boston Properties’ paid parking structure.
There are no immediate plans to open another brick-and-mortar location. The store has another location in the District.
Gordon said he was thankful to the community for their support and cherished the eight years his store served the Reston community.
“We did our best to fight paid parking in RTC and we are proud to have played a large role in forcing the owners to reduce the paid parking hours, which costs them tens of millions yearly. We only regret we were unable to force them to scrap their greedy money-grab entirely,” Gordon said. “Finally, we want to send out our best to our many neighbors and friends [whose] businesses were destroyed by paid parking like Busara, The Bike Lane, Neyla, M&S Grill, Appalachian Springs, Origins and many, many more to come.”
Mason’s Famous Lobster Rolls will open in the cupcakery’s former location.
Photo by Fatimah Waseem
A new dessert spot is coming to Herndon Centre, according to signs posted in the storefront of 348 Elden St.
The tenant, Dessert Lounge, will offer ice cream, coffee and falooda, a cold dessert popular in the Indian subcontinent that is traditionally made with rose syrup, jelly, milk, ice cream and vermicelli.
A.J. Dwoskin & Associates, Inc., the real estate development and management firm involved with the site, did not immediately return a request for more information.
Signs indicate Dessert Lounge is coming soon. The new spot will join a center with tenants like Popeye’s , McDonald’s and Mom’s Organic Market. The vacant site was previously home to a nail salon. The shopping center also has jewelry stores, medical offices and other restaurants
Four sites in the center are currently available for lease, according to the center’s website.