Mason’s Famous Lobster Rolls Is Coming to Reston Town Center; Red Velvet Cupcakery Says Goodbye

by Fatimah Waseem March 6, 2018 at 10:15 am 19 Comments

Mason’s Famous Lobster Rolls, an Annapolis-based restaurant, will replace Red Velvet Cupcakery (11939 Democracy Drive).

Buildout for the 800-square-foot restaurant will begin in late summer, according Dan Beck, lobster maven and the company’s founder.

The news comes as Aaron Gordon, owner of Red Velvet Cupcakery, announces plans to shutter his business at Reston Town Center on May 27 — a move he hinted at last year.

Gordon has vehemently and visibly opposed Boston Properties’ paid parking structure — a program that drove his decision to close his store.

“I have no interest in staying with our current landlord, which in my opinion, completely disregards it’s retail partners,” Gordon said. He may reconsider finding another location in Reston in the future.

Late last year, Mason’s opened its first franchise locations in Baltimore, Md. and National Harbor. Masons’ serves lobster rolls, lobster bisque, clam chowder, salads, and more.

Beck said his company selected Reston Town Center because the franchisee lives in Reston and because the community’s urban core has “strong foot traffic and strong demographics,” especially customers from nearby offices.

The store will be similar to other locations, but will also include a “very strong Monday through Friday lunch business.” Customers will be able to place online orders through an app.

Plans for build-out are still on the drawing board as the company works through the permitting process. The restaurant’s sign should be up in the coming weeks.

  • jvb11

    No. While I love lobster, there is absolutely no better store at RTC. They have the best and I mean the best cupcakes in the Metro DC area. I really hope that they can relocate in Reston!

  • Richard

    Nope. Parking.

  • Dan Marvin

    He lives in Reston and doesn’t know that RTC/Boston Properties is poison to local residents?

  • BXP downfall

    I am with Red Velvet! Don’t feed the monster!

  • Chuck Morningwood

    Damn. I’m still sitting on an unused Red Velvet Groupon. I suppose I’ll have to get The Woodette to orbit the shopping center while I cash in on my Groupon.

    • Greg

      I will trade you for all of my Chicken Out Groupons. I have 23.

  • Tom

    BP better hope that people who can afford lobster can afford to park at RTC.

  • Rational Reston

    Did anyone seriously think the over priced cupcake economy would last forever?

  • LC

    Come on down to North Point Red Velvet!!

  • 40yearsinreston

    Still pay for parking = still not going

  • Mike M

    I give Mason’s 18 months.

  • Reston Resident

    Is there any way that Reston can oust Boston Properties? I’m serious. Reston was founded as a place where rich and poor can live together. BP is the antithesis of that.

    • Why do you bother?

      They OWN the property.

    • Greg

      Among other issues, RTC is not part of Reston.

      Next, Reston doesn’t exist; it’s all about Fairfax County.

  • Greg

    Didn’t the cupcake fad fade out several years ago?

    • Mike M

      Indeed, like the frozen yogurt fad. We are at the tail end of the burger fad right now. What’s next for nutty investment bankers to fund all at once because everyone else is doing it?

    • Kathleen Spiegelberg

      Don’t tell the folks in Georgetown that. They still have a line to get their cup cakes

  • Captain Obvious

    Hats off to Aaron Gordon for leading opposition to BP’s destructive management and terrible community relations!

  • Tom H

    From the quote in the article it is evident that Dan has built his business model around patronage from the the day time office workers. This is the business tennant model BXP is striving for.


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