The new location will allow the business to capitalize on direct access to the Washington & Old Dominion Trail. The space will also incorporate a coffee bar and micro brewery, in addition to free parking for customers.
“We are relocating because our 10 year lease is up and we feel our new location will better serve our customers. Our new location on Sunset Hills has direct access to the W&OD trail and local mountain bike trails,” said Anne Mader, who co-owns the shop with her husband, Todd.
Mader said the store’s exact opening date is not final, but the new store will likely be open in late May.
Muse Paintbar, a wine-and-paint restaurant, will replace The Bike Lane’s location by the fall, according to a company representative.
In January 2017, The Bike Lane announced it was actively seeking a new home following RTC owner Boston Properties initiated its ParkRTC paid-parking system.
Bicyclists no longer have to visit The Bike Lane, a Springfield-based company with locations in Springfield and Reston, for repairs. The company has partnered with San Fransisco-based Beeline Bikes, to bring bike repairs to the road.
The service, which will operate for the first time on the East Coast, will be available in Reston, Ashburn, Tysons Corner and Herndon later this month.
Both natives of Northern Virginia, Todd and Anne Mader launched The Bike Lane 17 years ago in Springfield. The couple opened another location in Reston (11943 Democracy Drive) seven years later.
“We have been serving cyclists in this area for almost two decades and know that they lead busy, active lives and are very tech-savvy. With Beeline‘s unique ‘We Come to You’ service, we will now be able to meet their needs in their homes or at work, in addition to our brick-and-mortar business,” said Todd Mader.
Anne Mader said the partnership with the franchise leverage the largest mobile bike service’s customer service and local support from their bike company.
“Beeline Bikes has the innovative technology and manufacturer partnerships needed to meet our customers’ needs wherever and however they shop and wherever they ride, and at The Bike Lane, we can also provide expanded services such as advanced fittings, group rides, classes, clinics and more,” she said.
The service will operate under the name Beeline Bikes Northern Virginia Powered by The Bike Lane. Any new bike purchased through the websites of Diamondback Bikes and Raleigh Bikes USA will also be delivered for no additional cost.
Photo courtesy of Fish Consulting
According to its Facebook page, the former Bike Lane Brewing in Loudoun County has changed its name.
The brewery (101 Loudoun St. SE, Leesburg), which was challenged by The Bike Lane in Reston for having a similar name, will now be known as Bike TrAle Brewing. In addition, its scheduled opening date has been pushed back a week to Oct. 28 to accommodate for the change.
Earlier this month, the owners of The Bike Lane (11943 Democracy Drive) announced they would seek legal action to bar the brewery from using its originally planned name.
“We feel that having a business named so similar and located on the same trail (the W&OD), only a few miles away, will confuse both our current and future customers,” wrote co-owners Anne and Todd Mader in a letter to customers. “This company has refused to change their name, so we are left with no other option than to ask the courts to have them change their name.”
The brewery’s location is about 1/4-mile from where the W&OD Trail crosses King Street in Leesburg. Its Facebook page was updated Saturday announcing the name change.
The Bike Lane, which has announced it will soon leave Reston Town Center, plans to stay near the W&OD Trail in Reston when it moves. As part of the move, the Maders say, they will expand to include their own micro-brewery and coffee house. This further complicated matters with the new Leesburg brewery, they say.
Bike TrAle Brewing co-owner Greg Perlberg previously told Reston Now that The Bike Lane had been threatening his business with legal action for months, and that he was not “cordially asked” to change the name as the Maders asserted in their letter.
Perlberg applied for a trademark to the name “Bike Lane Brewing” in July 2016. The Bike Lane, which also operates a shop in Springfield, is trademarked under the name Fairfax Cyclery Inc. t/a The Bike Lane.
As the owners of The Bike Lane prepare to leave Reston Town Center for a new location in the community, they have another issue weighing on their minds as well.
The bike shop has had its feathers ruffled by a new Loudoun County brewery with a similar name. According to its Facebook page, Bike Lane Brewing plans to open Oct. 21 at 101 Loudoun St. SE in Leesburg, about 1/4-mile from where the W&OD Trail crosses King Street in the town.
In a letter emailed to customers Thursday and posted to Facebook today, The Bike Lane owners Anne and Todd Mader say they are in no way affiliated with the brewery and are taking legal measures to clear up the issue.
We learned that this company was planning to open about five months ago. Since that time, we have cordially asked them, numerous times, to change their name. We feel that having a business named so similar and located on the same trail (the W&OD), only a few miles away, will confuse both our current and future customers. This company has refused to change their name, so we are left with no other option than to ask the courts to have them change their name.
When reached by Reston Now for comment, Bike Lane Brewing co-owner Greg Perlberg challenged the assertion in the statement from The Bike Lane that they have “cordially asked” him to change the name of his business.
“We have only had legal contact with them regarding this,” he said.
He declined further comment, citing advice from his attorney.
In its letter to customers, The Bike Lane says it plans to stay near the W&OD Trail in Reston when it leaves RTC. As part of the move, the Maders say, they will expand to include their own micro-brewery and coffee house. This further complicates matters with the new Leesburg brewery, they say.
With all of this, we feel it is extremely important that we protect our brand and name. As you can imagine, having a brewery with the same name will not only confuse customers but it will likely distract from both of our businesses. The last thing Todd and I want is to get in the way of another businesses [sic] success. We are very supportive of this company opening a new brewery, and we wish them all the best in their new venture. We are only asking them to change their name before they open for business to protect the investment we have made in The Bike Lane brand and to protect you, our customers, from being confused.
The Bike Lane has been in its current location, at 11943 Democracy Drive, for nearly a decade. It also operates a shop in Springfield.
Longtime Reston Town Center tenant The Bike Lane will soon be leaving.
In an email distributed Wednesday morning, commercial real-estate firm CBRE announced wine-and-paint studio Muse Paintbar is coming soon to the Town Center. An updated Reston Town Center promotional packet linked within the email shows the studio going into the 4,148-square foot space at 11943 Democracy Drive currently occupied by The Bike Lane.
In January, when RTC owner Boston Properties initiated its ParkRTC paid-parking system, The Bike Lane announced it would actively seek a new home. A representative at The Bike Lane said Wednesday morning that “it is no secret” the store will be exiting Reston Town Center soon, but he could provide no further information.
“We are relocating, but we are not ready to publicly announce where we will be relocating,” said Anne Mader, co-owner of the shop along with her husband, Todd, in an email to Reston Now. “We should be ready in the next week or so.”
Muse Paintbar has more than two dozen locations along the East Coast from Portland, Maine to Virginia Beach. In the DC Metro, it has locations at the National Harbor, in Gaithersburg and at Merrifield’s Mosaic District. It has another location listed as coming soon to Centreville.
We have reached out to representatives of CBRE and Reston Town Center for comment. More information will be provided as it becomes available.
The Bike Lane has been serving its customers in Reston Town Center for going on nine years.
Now, the owners of the store say they are actively seeking to leave because of the Town Center’s new paid-parking initiative.
“We believe in providing our customers with an amazing shopping experience and we do not agree with charging for parking. We are actively looking to relocate The Bike Lane in or around Reston and we will keep you updated about our future plans as they progress.”
Todd Mader owns the shop along with his wife, Anne. He tells Reston Now they only have a little over a year left on a 10-year lease and they have every intention of leaving early.
“This is not the experience we want our customers to have, to come in here during the week and battle with a parking app,” Mader said. “They come in here to buy a $10 inner tube and now they’re paying $12.”
The store is offering customers in-store credits and gift cards to compensate them for weekday parking. But Mader said in the long run, the hassle isn’t worth it when the store can just relocate.
“We were hoping parking wouldn’t be a big deal,” he said. “But if given the opportunity to move sooner rather than later, we’d do that.”
Mader said the parking situation has never been ideal for many of his customers, who may have bicycles attached to the roof or the back of their vehicle and may therefore find parking garages difficult to navigate. Now that it costs by the hour as well, he’s had enough.
“Having a space that’s more traditional, open-air shopping… that’s more what we’re looking for,” Mader said.
Social media backlash has been heavy on Reston Town Center and its owner, Boston Properties, because of the new parking fees, with many people threatening a “boycott.” However, Mader said the result of that hurts businesses such as his more than anyone.
“That’s not hurting [the Town Center and Boston Properties], not directly anyway. That’s hurting the merchant — big and small,” he said. “There is a noticeable drop in the plaza during the week. Friday night was dead, in the restaurants and in foot traffic.”
Mader said his hope is to relocate the store within a mile of its current location, so it can continue to serve its loyal patrons.
“We’re overwhelmed by the support of our customers,” he said. “We want to make it very convenient for people to find us and continue to shop with us.”