The Bike Lane has been serving its customers in Reston Town Center for going on nine years.
Now, the owners of the store say they are actively seeking to leave because of the Town Center’s new paid-parking initiative.
“We believe in providing our customers with an amazing shopping experience and we do not agree with charging for parking. We are actively looking to relocate The Bike Lane in or around Reston and we will keep you updated about our future plans as they progress.”
Todd Mader owns the shop along with his wife, Anne. He tells Reston Now they only have a little over a year left on a 10-year lease and they have every intention of leaving early.
“This is not the experience we want our customers to have, to come in here during the week and battle with a parking app,” Mader said. “They come in here to buy a $10 inner tube and now they’re paying $12.”
The store is offering customers in-store credits and gift cards to compensate them for weekday parking. But Mader said in the long run, the hassle isn’t worth it when the store can just relocate.
“We were hoping parking wouldn’t be a big deal,” he said. “But if given the opportunity to move sooner rather than later, we’d do that.”
Mader said the parking situation has never been ideal for many of his customers, who may have bicycles attached to the roof or the back of their vehicle and may therefore find parking garages difficult to navigate. Now that it costs by the hour as well, he’s had enough.
“Having a space that’s more traditional, open-air shopping… that’s more what we’re looking for,” Mader said.
Social media backlash has been heavy on Reston Town Center and its owner, Boston Properties, because of the new parking fees, with many people threatening a “boycott.” However, Mader said the result of that hurts businesses such as his more than anyone.
“That’s not hurting [the Town Center and Boston Properties], not directly anyway. That’s hurting the merchant — big and small,” he said. “There is a noticeable drop in the plaza during the week. Friday night was dead, in the restaurants and in foot traffic.”
Mader said his hope is to relocate the store within a mile of its current location, so it can continue to serve its loyal patrons.
“We’re overwhelmed by the support of our customers,” he said. “We want to make it very convenient for people to find us and continue to shop with us.”