Bike Lane Looking to Leave Town Center Over Parking Situation

The Bike Lane has been serving its customers in Reston Town Center for going on nine years.

Now, the owners of the store say they are actively seeking to leave because of the Town Center’s new paid-parking initiative.

In a recent Facebook post, The Bike Lane said its customers should not be forced to pay to shop there — and because that is now the case, they want to set up shop elsewhere.

“We believe in providing our customers with an amazing shopping experience and we do not agree with charging for parking. We are actively looking to relocate The Bike Lane in or around Reston and we will keep you updated about our future plans as they progress.”

Todd Mader owns the shop along with his wife, Anne. He tells Reston Now they only have a little over a year left on a 10-year lease and they have every intention of leaving early.

“This is not the experience we want our customers to have, to come in here during the week and battle with a parking app,” Mader said. “They come in here to buy a $10 inner tube and now they’re paying $12.”

The store is offering customers in-store credits and gift cards to compensate them for weekday parking. But Mader said in the long run, the hassle isn’t worth it when the store can just relocate.

We were hoping parking wouldn’t be a big deal,” he said. “But if given the opportunity to move sooner rather than later, we’d do that.”

Mader said the parking situation has never been ideal for many of his customers, who may have bicycles attached to the roof or the back of their vehicle and may therefore find parking garages difficult to navigate. Now that it costs by the hour as well, he’s had enough.

“Having a space that’s more traditional, open-air shopping… that’s more what we’re looking for,” Mader said.

Social media backlash has been heavy on Reston Town Center and its owner, Boston Properties, because of the new parking fees, with many people threatening a “boycott.” However, Mader said the result of that hurts businesses such as his more than anyone.

“That’s not hurting [the Town Center and Boston Properties], not directly anyway. That’s hurting the merchant — big and small,” he said. “There is a noticeable drop in the plaza during the week. Friday night was dead, in the restaurants and in foot traffic.”

Mader said his hope is to relocate the store within a mile of its current location, so it can continue to serve its loyal patrons.

“We’re overwhelmed by the support of our customers,” he said. “We want to make it very convenient for people to find us and continue to shop with us.”

Recent Stories

A new CBD boutique is coming soon to Lake Anne Plaza (staff photo by Angela Woolsey) A CBD boutique is coming soon to Reston’s Lake Anne Plaza. OmBaked is expected…

Live Fairfax is a bi-weekly column exploring Fairfax County. This recurring column is sponsored and written by Sharmane Medaris of McEnearney Associates. Questions? Reach Sharmane at 813-504-4479. Are you an inspired foodie like…

The clock is ticking for Fairfax County and the D.C. region to adopt a new transportation plan aimed at reducing greenhouse gas emissions. This past June, the National Capital Region…

The Reston Town Center pavilion reopened in November after undergoing renovations (staff photo by Jay Westcott) Intricate ice sculptures are coming to Reston Town Center’s outdoor skating rink at the…

The Ravel Dance Studio will re-open for fall classes 2020. The school will offer in person and virtual online instruction. With over 5000 sq. ft. to social distance the school has added air ionization filtration systems, ballet barres, acrylic dividers, hands free bathrooms, strict monitoring and more.

The Ravel Dance Studio will produce a Nutcracker Ballet Hollywood style video through the Reston Community CenterStage. REGISTRATION online begins August 17.

Submit your own Community Post here for just $99.

Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.

He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.

Read More

Submit your own Community Post here for just $99.

×

Subscribe to our mailing list