The proposed increase, which is currently under consideration, is driven by nearly $229,000 in new expenses, such as a $60,000 reserve study required by state law every five years and nearly $56,000 in health care cost increases for staff.
At a meeting in late September, the board took particular interest in $20,000 allocated for targeted marketing in an effort to reach individuals outside of RA’s membership and boost rentals of facilities. Mike Leone, RA’s director communications and community engagement, said would allow staff to expand their reach and market RA’s rental facilities, including the Lake House.
In previous years, staff used free marketing tools to reach members and non-members. Board members said they wanted to see more information on how targeted marketing was linked to revenue increases and return on investment.
“This board will need to see more granularized targets,” said RA board president Andy Sigle.
RA’s Acting CEO Larry Butler said he directed department heads to examine how to cut costs across different entities within RA.
“They’re very, very small compromises,” Butler said.
New proposed items in this year’s budget include the following:
- Reserve study: $60,000 of a study required by law every five years
- Healthcare cost increase: $55,500 for a projected 6.5 percent increase in current healthcare funds
- POAA software: $43,000 to eliminate proprietary software
- Dechlorination systems for pools: $20,000 to fulfill a new Fairfax County requirement to address stormwater concerns
- Billings and collections software: $30,000 to replace an antiquated proprietary system; will utilize a $75,000 in carry-forward funds from this year
Photo via YouTube/Reston Association