Peet’s Coffee Set to Bring Brews, Tea Blends to RTC This Winter

Calling all coffee lovers who looking for new brews. Peet’s Coffee plans to open in about a month at Reston Town Center.

The coffee shop will be located at 11830 Freedom Drive, Peet’s Coffee Spokeswoman Elizabeth Ricardo told Reston Now.

“We expect it to open either by end of February or early March,” Ricardo wrote in an email.

Peet’s Coffee has already posted job openings for its future spot in Reston Town Center.

This will be the coffee chain’s first location in Reston.

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Peet’s Coffee, DC Row Among Six Newcomers Slated to Open in RTC

Reston Town Center unveiled today (Jan. 24) six newcomers slated to open later this year.

“It is our mission to continue to enhance the RTC experience and provide the community with brands that excite and entice all,” Retail Leasing Director Stephanie Friedman said in a press release.

The newcomers are the following:

The new dining and retail will provide “a diverse mix of shopping and restaurant options,” according to the press release, which does not include their expected opening dates or addresses.

Peet’s Coffee has already posted job openings for its future spot in Reston Town Center.

Located across the country, True Food Kitchen focuses on offering food based Dr. Andrew Weil’s anti-inflammatory diet, according to its website. In Virginia, the chain currently has spots in Arlington and Fairfax.

Reston Now previously reported that Fox Restaurant Concepts plans to open its North Italia concept in RTC at 11898 Freedom Drive — the space Neyla Mediterranean Bistro previously occupied before it closed in 2018.

While Boston Properties originally said North Italia would open in the winter, an employee told Reston Now that it will open later this spring.

Muse Paintbar also planned to open in the winter after it blew past its original fall date, Reston Now previously reported. Its website says that the Reston spot at 11943 Democracy Drive is “coming soon.”

The store combines painting instruction with a beer and wine bar and will host daily painting sessions.

Meanwhile, the Glossary Nail Spa wrote that it is “coming soon” to 1771 Library Street in a Facebook post on Dec. 20.

DC Row will offer high-intensity, low-impact group workout training. This will be its second location after launching at District Wharf in May 2018, according to the press release.

The press release says that various other tenants will be announced in the following months.

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Augmented Identity Firm to Bring Headquarters, 90 Jobs to Reston

(Editor’s note: This story was updated at 9:22 a.m. to clarify information about the location of the Reston headquarters.)

Global firm IDEMIA, a company that specializes in augmented identity, plans to move its headquarters to Reston and create 90 new jobs.

The company will move its North American Identity & Security headquarters from Billerica, Mass. to Reston Town Center, Gov. Ralph Northam announced today (Dec. 19).

IDEMIA develops, manufactures and markets security technology products and services for the telecommunications, payments and identity markets. The company describes its “Augmented Identity” as “an identity that ensures privacy and trust and guarantees secure, authenticated and verifiable transactions.”

The company provides 80 percent of the U.S. driver’s licenses and ID-issuance solutions to 37 states, according to the press release.

The Fairfax County Economic Development Authority (FCEDA) helped Virginia beat out Washington, D.C and Maryland for the company’s move, according to the press release. IDEMIA, which has offices in Chantilly and Alexandria, will move into an 18,000-square-foot space in One Freedom Square (11951 Freedom Drive), according to Alan Fogg, the vice president of communications and research for FCEDA.

IDEMIA’s website lists the headquarters at 11911 Freedom Drive.

“Moving to Northern Virginia will enable both close proximity to our U.S. government customers and the ability to attract world-class talent,” Ed Casey, the chief executive officer of IDEMIA’s Identity & Security in North America, said in the press release. “The new workspace will feature a technology center to demonstrate our leading digital security and identification technologies.”

Gerald Gordon, president and CEO of FCEDA, said IDEMIA will fit into the county’s innovative companies.

“The county’s ever-growing technology ecosystem has the kind of assets these companies need to succeed in terms of workforce talent, potential customers, suppliers and partners, and a strong communication and transportation infrastructure,” Gordon said.

The FCEDA will support IDEMIA’s job creation through the state-funded Virginia Jobs Investment Program, which provides consultative services and funding to companies creating new jobs or undergoing technological changes for employee-training activities.

Photos via Fairfax County Economic Development Authority and IDEMIA/Facebook

This story has been updated

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Scrawl Books Plans Move to Freedom Drive

Scrawl Books, an independent store that opened in late 2015, is turning a page next month.

The store is moving from its pop-up location on 11862 Market Street to 11911 Freedom Drive in mid-February as the building undergoes renovations this year. 

The future site is currently being used as the leasing office for the Signature apartments, a 508-unit residential project with nine levels of underground parking.

“It is a perfect space for Scrawl Books, with room for browsing and our full schedule of author readings, book clubs, and story times,” said Rachel Wood, the bookstore’s owner.

Since November 2016, the bookstore had a pop-up shop on Market Street shared with Truffle Shots and Ella Rue. Over the last year, Scrawl Books sprawled over the entire store, according to Wood. 

A grand opening and ribbon cutting is scheduled for Feb. 18.  As the move takes place, the store is open at Urban Pop at Reston Station on weekdays from 4-8 p.m. and on Sundays at ArtInsights (11921 Freedom Drive). Books can also be purchased online.

Photo courtesy of Rachel Wood

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