A new rowing-focused studio in D.C. is eyeing Reston Town Center for its next location.
DC Row’s General Manager Brittany Brunch told Reston Now that the low-impact, full-body workout DC Row offers will be an appealing option for people working high-stress jobs, in addition to people already focused on exercise. “Northern Virginia generally has a pretty high fitness index,” Brunch said.
Like Reston residents, Reston Town Center has been established for a while, Jordan Newsome, one of the studio’s executives, told Reston Now. “We want to bring something new to them so that they come back out a little bit more [to Reston Town Center].”
While Newsome and Brunch wouldn’t reveal the Reston location, they did say that locals can expect a pop-up near Reston Town Center before the grand opening.
The Reston location will offer similar classes to the ones currently at the D.C. location (790 Maine Avenue SW). Reston’s DC Row will cater to specialized groups, such as opportunities for corporate businesses to enjoy happy hours and gift bags after the classes and more time slots during the day for moms and pregnant women.
Like the D.C. spot, Brunch and Newsome said they want to get local kids involved. “Rowing is a collegiate sport,” Newsome said. “There are a lot of scholarships that go untouched every year.”
The controversial paid parking at Reston Town Center doesn’t have Newsome too worried.
“We are no stranger to paid parking,” Newsome said as he looked out of the window toward Main Avenue SW “The experience that we offer makes people want to come back, and they kind of seek out a way to get back. For as far as parking in Reston goes, I think it shouldn’t have too much of an effect on our business.”
Brunch added that DC Row is looking into subsidizing parking for customers at the Reston Town Center location.
No matter where DC Row goes, one principle stands out: “We really want to be apart of the community,” Newsome said.