Red Velvet Cupcakery is coming back to Reston and is set to open later this summer.
The well-known bakery that was formerly at Reston Town Center will open a new location at Reston Town Center West on Sunset Hills Road, owner Aaron Gordon tells Reston Now.
“I’ve always wanted to get back out [to Reston],” Gordon said.
His partner on these ventures is Kristen Brabrook, the former manager of Red Velvet’s Reston Town Center location.
“She’s been the manager with me since the store opened 10, 11 years ago. This is for her hard work,” he said.
Red Velvet Cupcakery and Little Beast will be located at 12100 Sunset Hills Road, replacing Famous Toastery, which closed in March.
Gordon says they sought out a pre-built, second-generation space so they could open on a quicker timeline.
The plan is open in early August, he says. The new location will be right across from Cooper’s Hawk Winery and Restaurant.
“It’s an ideal location,” Gordon said. “…With [development] projects and the Metro coming, it was very attractive. It’s easy to get in and out for take away and delivery too.”
Red Velvet Cupcakery will be carry-out with 10 to 12 seats outdoors and a separate, side entrance from Little Beast. It will serve up many other treats beyond cupcakes, Gordon says, including croissants, cinnamon bins, acai bowls, and cruffins.
Little Beast will have about 100 seats inside, 20 outside, and a bar/cocktail area. It will focus on pizza, pasta, sandwiches, and cocktails, and brunch will be available everyday.
To support these ventures, Gordon launched a crowd-sourcing campaign last week through MainVest, allowing anyone to invest in his Reston restaurants in exchange for perks like owner hats, a customized beer stein, and cupcakes for life.
Red Velvet closed almost exactly three years ago at Reston Town Center, a decision was mainly driven by developer Boston Properties instituting paid parking.
“We did our best to fight paid parking in RTC and we are proud to have played a large role in forcing the owners to reduce the paid parking hours, which costs them tens of millions yearly,” Gordon said at the time. “We only regret we were unable to force them to scrap their greedy money-grab entirely.”
Gordon says Red Velvet Cupcakery at Reston Town Center stopped being profitable when paid parking was put in place. So, when the lease ended in 2018, he was unable to negotiate an extension with Boston Properties, since he felt it no longer made sense to stay “at the same high rent.”
Now, Gordon is happy to be coming back to Reston particularly after a very tough past year.
“Going through the pandemic was hard for all, but particularly so for restaurants,” he says. “It was about finding the perfect spot, and I think we have.”