Red Velvet Cupcakery is returning to Reston, opening in August along with Little Beast Bistro

Red Velvet Cupcakery is coming back to Reston and is set to open later this summer.

The well-known bakery that was formerly at Reston Town Center will open a new location at Reston Town Center West on Sunset Hills Road, owner Aaron Gordon tells Reston Now.

It will share a kitchen with Little Beast Bistro, a sandwich and pizza concept also developed by Gordon, but much like the two do in Chevy Chase, D.C., they will have seperate, distinct storefronts.

“I’ve always wanted to get back out [to Reston],” Gordon said.

His partner on these ventures is Kristen Brabrook, the former manager of Red Velvet’s Reston Town Center location.

“She’s been the manager with me since the store opened 10, 11 years ago. This is for her hard work,” he said.

Red Velvet Cupcakery and Little Beast will be located at 12100 Sunset Hills Road, replacing Famous Toastery, which closed in March.

Gordon says they sought out a pre-built, second-generation space so they could open on a quicker timeline.

The plan is open in early August, he says. The new location will be right across from Cooper’s Hawk Winery and Restaurant.

“It’s an ideal location,” Gordon said. “…With [development] projects and the Metro coming, it was very attractive. It’s easy to get in and out for take away and delivery too.”

Red Velvet Cupcakery will be carry-out with 10 to 12 seats outdoors and a separate, side entrance from Little Beast. It will serve up many other treats beyond cupcakes, Gordon says, including croissants, cinnamon bins, acai bowls, and cruffins.

Little Beast will have about 100 seats inside, 20 outside, and a bar/cocktail area. It will focus on pizza, pasta, sandwiches, and cocktails, and brunch will be available everyday.

To support these ventures, Gordon launched a crowd-sourcing campaign last week through MainVest, allowing anyone to invest in his Reston restaurants in exchange for perks like owner hats, a customized beer stein, and cupcakes for life.

Red Velvet closed almost exactly three years ago at Reston Town Center, a decision was mainly driven by developer Boston Properties instituting paid parking.

“We did our best to fight paid parking in RTC and we are proud to have played a large role in forcing the owners to reduce the paid parking hours, which costs them tens of millions yearly,” Gordon said at the time. “We only regret we were unable to force them to scrap their greedy money-grab entirely.”

A number of businesses ended up suing the developer over the paid parking system, claiming that it was costing them significant business. The lawsuits were settled in 2019.

Gordon says Red Velvet Cupcakery at Reston Town Center stopped being profitable when paid parking was put in place. So, when the lease ended in 2018, he was unable to negotiate an extension with Boston Properties, since he felt it no longer made sense to stay “at the same high rent.”

Now, Gordon is happy to be coming back to Reston particularly after a very tough past year.

“Going through the pandemic was hard for all, but particularly so for restaurants,” he says. “It was about finding the perfect spot, and I think we have.”

Recent Stories

The former private venue will be preserved as part of the overall infill residential proposal (via JR Catering/Facebook) A nearly 9-acre property near Lake Fairfax Park in Reston could be…

The Fairfax County Government Center building (staff photo by David Taube) Local officials are already preparing for “one of the most challenging” budget talks in years due to inflation, the…

PayMore plans to open a location in Reston within two to three weeks (via PayMore) An electronics trading store is slated to open in Reston’s Home Depot by the end…

Morning Notes

Wolftrap Creek in fall (staff photo by Angela Woolsey) Route 7 Lane Shift in Reston Starts Today — “On or about Tuesday, Nov. 29, the right-turn lane from eastbound Route…

The Ravel Dance Studio will re-open for fall classes 2020. The school will offer in person and virtual online instruction. With over 5000 sq. ft. to social distance the school has added air ionization filtration systems, ballet barres, acrylic dividers, hands free bathrooms, strict monitoring and more.

The Ravel Dance Studio will produce a Nutcracker Ballet Hollywood style video through the Reston Community CenterStage. REGISTRATION online begins August 17.

Submit your own Community Post here for just $99.

Chris Green is one of the DMV’s finest fitness instructors. A Lululemon and South Block ambassador, he is a coach and mentor to so many. He embodies grace, positivity and motivation in ways that no one else can. If we could all learn a thing or two from him, the world would be a much better place. He does so much for others, and does so with a smile on his face 99% of the time.

He recently ruptured his Achilles and has an incredibly long and tough journey ahead. As if COVID hadn’t impacted fitness professionals enough, throw this in the mix and it’s a double, even triple whammy. CG is no longer able to work and do what he loves for the time being because of this and we’d love your support.

Read More

Submit your own Community Post here for just $99.

×

Subscribe to our mailing list