The Fairfax County Economic Development Authority gave nearly $29,000 to 10 social media influencers over the past year to highlight its jobs portal and virtual career fairs.
The campaign primarily involved Instagram users posting about events with hashtags and links to drive traffic. Economic development officials said the effort was intended to develop its brand as well as the region’s job market and engage target audiences, specifically with millennials in mind.
“We felt like we needed to do some experimentation,” FCEDA President and CEO Victor Hoskins said.
The campaign drew 536 clicks to the authority’s Work in Northern Virginia jobs board and generated 276 views in online registration page traffic for technology and entry-level career fairs.
While Instagram advertising can average around $1.25 per click, the FCEDA said influencer marketing helps reach a highly targeted audience through sources that users trust. The campaign required the influencers to note that their social media posts were sponsored content.
The social media influencer contracts cost a total of $28,800 with individual agreements ranging from $800 to $7,000 and mainly required users to make Instagram posts and stories, according to agreements obtained by Reston Now. One agreement included an Instagram video, and some included blog post requirements.
The authority says third-party consultant New York City-based Development Counsellors International and each influencer negotiated rates.
“[What we’re] really ultimately trying to do is build awareness of northern Virginia as this location that has thousands and thousands of jobs, and it’s a great place to live,” said Alan Fogg, the authority’s vice president of communications.
Economic development officials say the campaign delivered $205,000 in earned media value, reached more than 332,000 Instagram users, and generated nearly 25,000 likes, comments, and shares.
The FCEDA is not unique in using social media personalities to reach potential audiences. Other governmental bodies have turned to social media influencers for tourism marketing as well as running COVID-19 messaging.
Fairfax County funds the economic development authority with around $9 million each year currently, and social media advertising is just one way economic development leaders are trying to market the region to help improve the jobs pipeline.
“The message we deliver to all the recruiters and chief human resources officers from all the companies here in Fairfax County is: You sell your organization, your company, and why [to] come work there, and we’re going to help complement you with selling the region,” Mike Batt, the director of the authority’s talent initiative program, said.
The FCEDA used Development Counsellors International to identify and vet the influencers, set goals for the number of posts, and ensure posting requirements were met, Fogg said in a statement. FCEDA staff selected the influencers presented to them.
Batt said Development Counsellors International received a competitively awarded contract from the EDA. The consultant also developed the jobs hub, which the authority recently lauded.
The Fairfax County Economic Development Authority spearheaded the jobs posting site, but it’s connected to nine other economic development groups and localities in Northern Virginia.
“Economic development is not the business it was five years ago,” Hoskins said. “It really takes a lot of innovation.”
Photo via Solen Feyissa/Unsplash
(Updated at 3:25 p.m.) Herndon Police officers are investigating reports that gun shots were fired in the 900 block of Alabama Drive, the department says.
According to the Herndon Police Department, the incident involves a dark gray Dodge SUV, possibly the Journey model, with “scraping along rear passenger door.”
Police are advising the public to stay away from the area. No ambulance or medical services have been requested so far, the department tells Reston Now.
Anyone who might have information about the incident can contact 703-435-6846.
UPDATE: Vehicle is now described as a Dodge SUV (possibly "Journey"), dark gray, scraping along rear passenger door. #herndonpd
— Herndon Police (@HerndonPolice) August 2, 2021
COVID-19 cases are still on the upswing, but for the first time in 16 months, the Fairfax Health District did not lose a single person in the past week to the disease caused by the novel coronavirus.
The last reported death occurred on July 23, according to the Virginia Department of Health. A total of 1,152 people in the district, which includes Fairfax County and the cities of Fairfax and Falls Church, have died from COVID-19 since the first case was identified in early March 2020.
However, 14 more people have been hospitalized by the virus since last Monday (July 26), bringing the total up to 4,185 people, and 616 additional COVID-19 cases have come in, including 112 cases on Saturday (July 31) and 124 cases yesterday (Sunday). The last time Fairfax County reported single-day caseloads in the triple digits on consecutive days was on April 22 and 23.
With 81 new cases today (Monday), the Fairfax Health District has recorded a total of 79,640 COVID-19 cases, and the weekly average has climbed to 86.7 cases, its highest point since the district was averaging 88.3 new cases for the past seven days on May 1.
Unlike the rest of Northern Virginia, Fairfax County still has just a moderate level of community transmission, according to the Centers for Disease Control and Prevention, which calculates community spread based on the total number of new cases per 100,000 persons and testing positivity rates over the last seven days.
Over the past week, the level of community transmission has been raised to “substantial” in all of Fairfax County’s neighboring jurisdictions, including Loudoun, Prince William, and Arlington counties and the City of Alexandria, suggesting Fairfax might not be far behind.
While the increasing prevalence of the delta variant has brought up case levels over the past month, Fairfax County’s relatively high vaccination rates mean infections have been less severe and less likely to lead to hospitalization and death compared to previous surges in the pandemic.
The CDC shared data last week indicating that even fully vaccinated individuals can spread COVID-19 if they’re infected by the delta variant, prompting a revision to its guidance recommending that people wear masks indoors regardless of their vaccination status in areas with substantial or high community transmission.
However, studies also suggest that the available vaccines remain highly effective against the delta variant, and even the Provincetown, Massachusetts, outbreak that formed the basis of the CDC’s report saw mostly mild cases with only seven hospitalizations and no deaths.
Since the beginning of this year, Northern Virginia has reported 235 breakthrough cases, where a fully vaccinated person contracts COVID-19, with 15 hospitalizations and six deaths. In comparison, there have been 53,326 cases, 1,332 hospitalizations, and 510 deaths among unvaccinated individuals.
According to the Fairfax County Health Department, 760,458 Fairfax Health District residents have now gotten at least one COVID-19 vaccine shot. That is 76.4% of people 18 and older and 64.3% of the district’s total population.
688,992 residents — 69.7% of adults and 58.2% of the total population — are fully vaccinated.
With vaccine demand continuing to level out, the Fairfax County Board of Supervisors is exploring the possibility of requiring all county government employees to be vaccinated. Some prominent local employers, including Google and Inova Health System, have already established vaccine mandates.
Vaccinations are still available at a variety of sites throughout the county, including at Herndon Elementary School from 2-7 p.m. on Wednesday (Aug. 4). Appointments can be scheduled through the CDC’s Vaccine Administration Management System or directly with a provider through vaccines.gov.
Photo via CDC on Unsplash
Monday, August 2
- Ornery Beer Reopening (4-10 p.m.) — After closing in Woodbridge, Ornery Beer Company is finally reopening in Fairfax near George Mason University with a celebration including live music from local Cat Janice.
Tuesday, August 3
- Little Historians (11 a.m.) — Join the Reston Historic Trust outside for a new program connecting little ones to the history of their community of Reston. Take a seat and listen to a book related to Reston’s founding principles. Everyone also gets a goodie bag!
- Coffee Break (8:30 a.m.) — Take a coffee break at National Landing’s Summerhouse in Arlington. The beach-themed installment located on 12th Street South is open every Tuesday morning with free coffee from a local roaster for the first 50 guests. Grab a cup of joe and relax before work.
Wednesday, August 4
- Great American Outdoors Act Turns One (all day) — Commemorating the signing of the Great American Outdoors Act one year ago, every National Park is free this Wednesday. Only six times a year are National Parks free to visit, so take the day off and head to Great Falls, Shenandoah, or another regional national park.
Thursday, August 5
- Frying Pan Farm Park Concert (7:30 p.m.) — Head off to Herndon for an evening with Billy Coulter, a local singer/songwriter inspired by musicians from Bob Dylan to David Bowie.
Friday, August 6
- A Brief Shakespeare Festival (6 p.m.) — Fairfax City Theater is putting on a festival dedicated to the Bard by performing 15 minute-versions of some of his greatest works. The performances will take place outside at Veterans Amphitheater, next to City Hall.
- Movies in the Park (7:45 p.m.) — Bring a blanket, chair, a picnic and the whole family for a movie outside of Brown’s Chapel in Reston. This week’s movie is “Croods: New Age.” This event, of course, is weather-permitting.
Saturday, August 7
- Lubber Run Concert (8 p.m.) — Listen to Arlington-native Bobby Thompson perform songs from his latest album at the Lubber Run Amphitheater in Arlington. This venue celebrated its 50th anniversary in 2019 and, after a season of cancelled performances, concerts are back in this amphitheater located in a wooded county park.
Sunday, August 8
- Meteor Shower (1 a.m.) — Stay up late (or get up early) for this meteor shower watch party at Goose Creek Bridge Historic Park in Loudoun County. Every August, Earth passes through a debris field caused by a comet which creates the Perseid Meteor Shower. 1 a.m. is the best time to see meteors due to activity and lack of light pollution.
- Night Hike and S’mores (7:30 p.m.) — Take a night hike with a county naturalist through Reston’s Lake Fairfax Park, listening and looking for evidence of nocturnal animals. End the hike with a campfire and gooey s’mores.
(Updated 12:20 p.m.) A new restaurant and day spa are opening nearby the Wiehle-Reston East Metro station around the holiday season.
Eve’s Garden Lounge & Bar and Emiline’s Day Spa are opening next to each other at the new Faraday Park development at 1831 Michael Faraday Drive, about a 10-minute walk from the Metro station. Both businesses are from the same ownership group, which also own Alo Vietnam in Herndon.
The businesses will open sometime between Thanksgiving and Christmas this year, co-owner Don Lee confirmed to Reston Now. They will occupy two 1,746 square-foot spaces — about 3,600 square feet in total — and operate next to each other.
“We were supposed to have construction late last year, but that was delayed because of COVID. So, we just started construction,” Lee said in June.
The day spa will offer services for both men and women like pedicures, facial treatments, hair salon, and massages.
The restaurant has yet to reveal its menu, but Lee says it will be similar to Herndon’s Alo Vietnam, which offers modernized Vietnamese fare like pho, banh mi, and rice vermicelli. The difference, Lee says, is that Eva’s will be “more Asian fusion and focus more on presentation and will be higher end.”
Lee told Reston Now in June that the ownership group’s ultimate goal is to have a business located within walking distance of all the Silver Line stations, extending out to Dulles Airport.
Alo Vietnam opened within a five-minute walk of the future Innovation Center Metro station in late 2019 in anticipation of Silver Line Phase 2’s opening. Of course, the line has yet to open, leaving businesses like Alo Vietnam in the lurch.
Lee hoped that, by being near a Metro station, the business would be buoyed by commuters, office workers, and tourists.
“We did invest in 2019…thinking that we will carry the load the first year until the Metro opens,” Lee said in June. “Then, we will have a good location with a lot of foot traffic with tourists and from all the businesses around.”
But between the long-delayed $2.8 billion public transportation project and the pandemic, that dream has yet to be realized for Lee and Alo Vietnam. Now, Silver Line Phase 2 is looking like it may not open until mid-2022.
When Eva’s Garden Lounge & Bar and Emiline’s Day Spa opens in Reston by the end of the year, they will be the first of Lee’s businesses to be open near a currently operating Metro station.
The businesses are two of four confirmed retailers coming to Faraday Park, which opened one residential tower for move-ins in April with a second tower expected to be completed in the next few months. The gym F45 and the salon A+ Nails are the others.
Virginia General Assembly Convenes for Special Session — “The General Assembly returns on Monday to the Capitol it left 17 months ago as the coronavirus first gripped Virginia…Legislators meeting in a scheduled two-week special session have just two tasks on their to-do list, both highly consequential: allocating $4.3 billion in federal coronavirus relief funds and appointing a slew of judges to the state’s second-highest court.” [The Washington Post]
Fairfax County Man Arrested for Participating in Capitol Breach — “A Fairfax County, Virginia, man was arrested on six charges Thursday after a high school acquaintance tipped off the FBI about his alleged participation in the Capitol riot on January 6…[Luke Wessley] Bender faces six counts, including a felony count of obstruction of Congress that carries a maximum sentence of up to 20 years in prison.” [WUSA9]
Reston Community Center Candidate Filing Now Open — “Help your community by becoming a candidate for RCC’s Board of Governors. Candidate filing for the 2021 RCC Preference Poll is now open. Please download the candidate handbook and candidacy statement from our website and return by August 15.” [RCC/Facebook]
Reston Community Remembers Local Humanitarian — Described as a “pioneer, humanitarian, and entrepreneur,” longtime Reston resident Burton “Burt” Emmanuel Lamkin died on June 24 at the age of 86. Though he went to California a few years ago to be closer to family, he and his wife Kathryne were among the first African Americans to live in Reston when they moved there in 1966, and he was heavily involved in the Rotary Club of Herndon. [Connection Newspapers]
Photos: Reston Association Hosts Annual Tennis Tournament — “The 2021 Reston Simon Cup tennis tournament was held from mid through late July. Men’s and women’s singles and doubles matches were played at the Lake Newport tennis courts.” [RA/Facebook]
Before we head into another weekend of changing expectations for wearing masks, let’s take a look back at the biggest stories on the site in recent days.
- Remains of missing Restonian Michael Delaney found in Sugarland Run, police confirm
- Nearly a year after walking out of Reston Hospital, Michael Delaney remains missing
- Fairfax County COVID-19 case levels climb as Delta variant takes over
- Center for Innovative Technology faces lawsuit over startup accused of fraud
- BREAKING: Fairfax County to evaluate possibility of vaccine mandate for employees
If you have ideas on stories we should cover, email us at [email protected] or submit an anonymous tip. Photos from around the Reston and Herndon area are also welcome, with credit always given to the photographer.
Feel free to discuss these topics, your socially distanced weekend plans, or anything else that’s happening locally in the comments below.
The Reston Town Center Association is among the five honorees selected by ArtsFairfax for its 2021 Arts Awards, an annual celebration of Fairfax County’s arts community.
ArtsFairfax, a nonprofit that has been designated as the county’s arts agency, announced the winners of this year’s awards on Tuesday (July 27).
“For ten years, our annual Arts Awards has recognized the creative visionaries who inspire us, engage us, and create transformational change in our communities,” ArtsFairfax President and CEO Linda S. Sullivan said in a press release. “This year’s honorees exemplify the impact that artists, arts and cultural organizations, and those that support them are making to the future of Fairfax County.”
In addition to marking their 10th anniversary, this year’s Arts Awards herald a return for both the awards themselves after they were canceled last year and local arts groups, which are tentatively starting to reemerge from the upheaval of the COVID-19 pandemic.
The Reston Town Center Association (RTCA) will receive the Arts Philanthropy Award, which “recognizes an individual, corporation, or foundation that has provided leadership funding or long-term monetary support to the arts,” according to ArtsFairfax.
A private nonprofit incorporated in 1988, RTCA says its mission is to “maintain a vibrant and viable downtown for the benefit of residents, employees, and visitors,” including by providing public arts, social, and civic events at Reston Town Center.
Since its founding, the association has maintained an Art Fund with revenue from its annual commercial property assessments to support public art and cultural programs, such as the summer Concerts on the Town and the annual Northern Virginia Fine Arts Festival, according to Arts Fairfax.
While the summer concerts were canceled for a second year in a row, RTCA is planning to bring back the Tephra Fine Arts Festival in September, and it is working with Herndon’s NextStop Theatre on a new Theater in the Park initiative expected to launch next spring.
“Supporting a strong cultural proposition is central to our mission,” RTCA Executive Director Robert Goudie said. “It is part of what we think differentiates Reston Town Center as a compelling destination. So we are very proud to receive this recognition, especially from an organization, ArtsFairfax, that is so important to the region’s arts scene.”
Goudie says RTCA shares the award with its partners, including Reston Community Center, Tephra Institute of Contemporary Art, Public Art Reston, Washington West Film Festival, and Reston Town Center owner Boston Properties.
This year’s other honorees are:
- Jinx Hazel Award: National Museum of the United States Army
- Arts Impact Award: 1st Stage Theatre
- Arts Education Award: Traveling Players Ensemble
- Individual Arts Education Award: artist Kelli Schollard-Sincock, who volunteers as an art class teacher at the Fairfax County Adult Detention Center
The 2021 ArtsFairfax Awards will hold a reception on Oct. 15 in The Atrium at Capital One Hall (7750 Capital One Tower Road) in Tysons. Tickets are now available for purchase.
Photo via Reston Concerts on the Town/Facebook
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Reston has seen a noticeable uptick in development over the past half-decade, just as local officials hoped with the arrival of Metro’s Silver Line, but between the multitude of projects and their often similar names, it’s understandable if residents have lost track of what buildings are going up where.
Fairfax County has come up with a solution, introducing an online map that shows the status and location of zoning projects in the Reston Transit Station Areas (TSAs).
Launched Wednesday (July 28), the Zoning Activity Data Hub is the second part of a larger Reston Data Visualization Project that the Fairfax County Department of Planning and Development has been working on to make it easier for community members to track development and infrastructure changes in the area.
“The project is the first of its kind for Fairfax County,” the county said in a news release. “It focuses on enhancing data transparency associated with Reston development and infrastructure improvements, including information about mobility, parks, and zoning activity.”
Planning department leaders and the Hunter Mill District supervisor’s office came up with the idea for the data visualization project when the county’s Comprehensive Plan for Reston was amended in February 2014 to establish the TSAs, according to DPD Urban Centers Section Chief Suzie Battista.
“Staff committed to increasing the public accessibility of planning data and trends,” Battista said by email. “This transparency allows citizens to better understand project timing and planning directions.”
The county released the first phase of the project in January with the launch of a Reston Transportation Data Hub, which has information about road projects, transit routes, and amenities for bicyclists and pedestrians.
The zoning hub features all proposed and approved zoning applications submitted to the county in the Wiehle-Reston East, Reston Town Center, and Herndon Metro station areas since February 2014.
Each project is outlined in a different color depending on whether the application has been approved, denied, indefinitely deferred, or is in process. The arrow by the project name leads to links to images of the site and the application documents.
While the map is currently static, county planners told the Fairfax County Board of Supervisors in May that the data hubs will eventually be equipped to illustrate how Reston has changed over time.
Battista says the zoning activity hub will be updated “on an as-needed basis, such as when substantial zoning case are revised or new zoning applications are approved.”
The county says an Urban Parks Hub will be added to the data project “in the coming months.”
The proliferation of development around Reston comes despite repeated delays of the Silver Line Phase 2 project, which will extend Metro to Reston Town Center, Herndon, and into Loudoun County.
Hunter Mill District Supervisor Walter Alcorn calls the zoning data hub “a big step forward” in providing transparency.
“Reston has millions of square feet of development with approved zoning that has not yet been built,” Alcorn said in a statement. “…These online tools are a step toward visualizing what the transit station areas (TSA) of Reston will look like if all the development that has been approved is actually built.”
After a hiatus due to pandemic-related school closures, Fairfax County is not only reviving its School Age Child Care (SACC) program, but expanding it with two new locations, both of them in Herndon.
With Fairfax County Public Schools planning for five days of in-person learning starting Aug. 23, the county-run child care program will be available at 142 schools, including new centers at Clearview and McNair Upper elementary schools, Fairfax County Board of Supervisors Chairman Jeff McKay announced yesterday (Thursday).
“We hope to quell some anxiety today and give our working parents in particular confidence knowing that the Fairfax County government and our Fairfax County Public Schools have worked very closely together over many months to ensure that our kids can return to school and return to our SACC program,” McKay said.
SACC provides before and after-school care for children from kindergarten through sixth grade. Run by the Fairfax County Office for Children, the program operates out of public elementary schools as well as the Key and Kilmer centers, which focus on youth aged 5-21 with multiple disabilities.
As a result, when FCPS initially closed school doors as COVID-19 spread in March 2020, SACC centers were shuttered as well, leaving many families to juggle full-time work and a bumpy introduction to virtual learning on their own.
The county resumed offering some child care services in the summer of 2020 with its Camp Fairfax program, which serves first through seventh graders. The day-long camps were held in school buildings with social distancing and other health measures in place.
When FCPS opted for an all-virtual start to the 2020-2021 school year, the county launched a new Supporting Return to School (SRS) program that essentially functioned like a full-day version of SACC, providing care before and after school hours along with distance learning support.
According to McKay, the Camp Fairfax and SRS sites were chosen based on where the need for child care services was greatest, focusing on children whose parents were unable to stay at home with them or who otherwise lacked structured support during the day.
Just over 1,000 children have enrolled in Camp Fairfax, which returned this summer with smaller sites, Office of Children Director Anne-Marie Twohie said at yesterday’s news conference, which was held at one such site in Centreville’s London Towne Elementary School.
In comparison, the program typically drew over 4,000 children before the pandemic.
McKay says the Camp Fairfax and SRS programs helped the county understand how child care could be provided safely, experience that will be crucial when the full-scale SACC program starts next month.
“The need for high-quality school-age child care has indeed never been greater, and the extended site availability this year will help meet these needs,” said Fairfax County School Board Chair Stella Pekarsky, who represents the Sully District.
Twohie says SACC rooms are generally added in conjunction with elementary school construction and renovation projects.
Work on both McNair Upper (2410 Fox Mill Road) — a new building intended to relieve crowding at McNair Elementary School — and renovations at Clearview (12635 Builders Road) is nearing completion.
With COVID-19 cases on the rise again, McKay and Pekarsky stressed the importance of vaccinations for everyone who is eligible in ensuring that schools and SACC can fully open on Aug. 23 as planned.
“We are continuing to build toward normalcy, full school days, full SACC programs, the freedoms that we’ve enjoyed over the last several months,” McKay said. “We have to, as a community, roll up our sleeves, get to those remaining people who aren’t vaccinated, get them vaccinated so we can continue down the right path in Fairfax County.”
While FCPS isn’t requiring vaccinations for students or staff, the school system said earlier this week that everyone must wear face masks when students are inside school buildings, regardless of their vaccination status.
Noting that at least 90% of teachers and staff are vaccinated, Pekarsky suggested that FCPS could follow the county government’s lead in potentially instituting a vaccine mandate for its employees at some point.
“We are continuing to offer our teachers the opportunity to get vaccinated,” she said. “We will collaborate with county government to explore if we will make them mandatory sometime in the future, but right now, they are not.”
Fairfax County Sees Uptick in Unemployment — “Unemployment rates across Fairfax County and Northern Virginia ticked back up above 4 percent in June…which likely is a return to more seasonal ups and downs than a retreat from gains made in the post-COVID era. With 595,420 county residents in the civilian workforce and 25,225 on the hunt for jobs, Fairfax County’s unemployment rate for June stood at 4.1 percent, according to figures reported July 28 by the Virginia Employment Commission.” [Sun Gazette]
Reports of Sick Birds in Virginia Declining — “After Virginia and other states began receiving reports of a mysterious illness sickening or killing birds in late May, reports are starting to go down. However, the cause of the birds’ illness and deaths remains unknown…From May 23 to June 30, the most reports have occurred in Fairfax and Arlington Counties, according to a map of reports.” [Patch]
Thousands of Job Seekers Used County Website — “Just over one year after the official launch of its workinnorthernvirginia.com website and accompanying talent initiative funded by the Fairfax County government, the site created by the Fairfax County Economic Development Authority (FCEDA) has logged more than 483,000 visitors and 72,000 job views. The website connects a new and diverse talent pool — in Northern Virginia and in key target markets such as the Bay Area and New York City — with companies in the region.” [FCEDA]
Dog Paddle Events Coming to Reston Pools — Reston Association’s annual Dog Paddle will return in August, giving pups a chance to play in its swimming pools. There will be three events in August and one in September. Registration is now open with a $12 fee for RA members and a $20 fee for non-members. [RA/Twitter]
Like much of the D.C. area, Fairfax County is now under a Severe Thunderstorm Watch that will be in place until 9 p.m.
The region is bracing for a second consecutive night of potentially damaging wind and rainfall after a storm that swept through late Wednesday (July 28) resulted in power outages that affected thousands of people in Fairfax County, particularly around McLean and Falls Church.
While many of the outages have been addressed, Dominion Energy’s outage map shows that, as of 3:30 p.m., crews are still working to restore electricity in some areas.
A Tornado Watch has been issued for D.C.’s Maryland suburbs, but Fairfax County could see damaging hail, isolated flash flooding, and large hail from the incoming storm, according to the National Weather Service.
The Fairfax County Office of Emergency Management advises residents to “stay weather aware and know what to do if a warning is issued,” which would mean that severe weather is imminent or underway.
A Severe Thunderstorm Watch has been issued for areas outside of the Tornado Watch, both of which are until 9 PM tonight. Main threat for these storms will be for damaging winds, large hail, isolated flash flooding and tornadoes. pic.twitter.com/eNM7nyBtFK
— NWS Baltimore-Washington (@NWS_BaltWash) July 29, 2021
(Updated at 4 p.m.) Virginia recommends that even vaccinated individuals wear masks indoors in certain circumstances, but with different locations experiencing different levels of COVID-19 transmission, the state has stopped short of issuing a mandate.
While some states revised their mask rules shortly after the Centers for Disease Control and Prevention’s announcement on Tuesday (July 27), Virginia had not indicated how it will approach mask-wearing amid rising COVID-19 case levels, with officials saying only that they were reviewing the new guidance.
Gov. Ralph Northam issued the first official statement on the issue via social media on Thursday (July 29), writing that “all Virginians should consider wearing a mask in public indoor settings where there is increased risk of COVD-19 transmission, as the new CDC guidance recommends.”
“This is not a requirement, but a recommendation,” he said.
All Virginians should consider wearing a mask in public indoor settings where there is increased risk of #COVID19 transmission, as the new @CDCgov guidance recommends.
This is not a requirement, but a recommendation.
— Governor Ralph Northam (@VAGovernor73) July 29, 2021
These situations include masking indoors at K-12 schools and in areas of the Commonwealth that have “substantial” community transmission of the virus.
Northam noted in further tweets that there has been a dramatic rise in COVID cases in Virginia over the last month due to the delta variant and that “over 98%” of hospitalizations and deaths are residents who are unvaccinated.
When asked why the state is recommending but not requiring indoor mask-wearing, a Virginia Department of Health spokesperson told Reston Now the department “doesn’t have anything to add at this moment” beyond Northam’s statement.
When explaining the decision to revise its guidelines, the CDC cited new scientific evidence showing that vaccinated people infected with the delta variant could potentially spread the virus to others. While the available vaccines effectively protect against severe illness and hospitalizations, the findings concerned officials enough to prompt a reversal of sorts after mask requirements were eased in May.
“This new science is worrisome and unfortunately warrants an update to our recommendations,” CDC director Rochelle Walensky said.
With case numbers climbing locally, as they have elsewhere around the country, Fairfax County has moved to put new rules in place in the hopes of slowing the virus’ spread without jeopardizing plans to reopen workplaces and schools.
Fairfax County Public Schools announced yesterday (Wednesday) that it will require universal masking in school buildings regardless of an individual’s vaccination status, and the Board of Supervisors approved a motion on Tuesday (July 27) to evaluate whether to implement a vaccine mandate for 12,000 county employees.
Board of Supervisors Chairman Jeff McKay said in a statement that he supports a shift back to wearing masks indoors for places with high COVID-19 transmission and around people who are unable to get vaccinated:
With the delta variant surging in unvaccinated communities, I support masking in areas with more people vulnerable to contracting COVID-19 who aren’t able to be vaccinated (such as schools) and areas with a high risk of transmission. In Fairfax County we will continue to follow state guidelines on masking and sharing the effectiveness of masking to slow the spread of COVID-19.
Currently, 76% of Fairfax Health District residents over the age of 18 have received at least one dose of the vaccine and 69.4% are fully vaccinated, according to the Fairfax County Health Department’s vaccine dashboard.
While that’s above Virginia and national rates, those numbers have barely budged over the last several weeks as the county looks for ways to get more residents immunized.
Health experts and public officials continue to reiterate that vaccines are the best tools in the fight against the pandemic.
“The vaccine is the strongest tool we have to fight this pandemic,” McKay wrote. “For the sake of our economic recovery, sending students back to school, and returning to normal, we need even more people to get vaccinated. If you aren’t vaccinated, go to vaccine.gov to get scheduled, there are appointments available near you!”
In terms of transmission rates, Fairfax County is currently doing better than many other Virginia counties. But in all areas, case rates are ticking up.
While the CDC’s COVID tracker shows that a large swath of the Commonwealth has “substantial community transmission,” Fairfax County currently has “moderate” transmission like Arlington County. A number of nearby localities like the City of Alexandria, Stafford, and Spotsylvania counties have “substantial” or even “high” transmission.
D.C., which has substantial spread, announced today that it will require everyone 2 and older to wear masks indoors regardless of their vaccination status starting Saturday (July 31).
Fairfax County residents in need of Department of Motor Vehicle services are finding they need to book an appointment months in advance.
In response to those reported concerns, the county Board of Supervisors agreed on Tuesday (July 27) to contact the state to see how it will address wait times.
Springfield District Supervisor Pat Herrity said residents have reported that they’re traveling as far as three hours away to South Hill to get DMV services.
“Given that DMV services are essential, Fairfax County residents should not have to wait over a month or be forced to go to other parts of Virginia for an appointment,” Herrity said.
The DMV introduced the appointment system when it reopened sites in May 2020 after a pandemic-induced shutdown. During that time frame, it has also added more online capabilities to help reduce foot traffic.
“We are not yet where we need to be, but we are proud of the progress we’ve made from implementing a brand new appointment system in the height of a global pandemic a little more than a year ago,” DMV spokeswoman Jessica Cowardin said in a statement.
On a recent visit to a DMV center in Tysons, Great Falls resident Barbara Martin found the experience quite different compared to when walk-ins were allowed, which would result in dozens of people crowding into the building.
Martin booked her appointment about a month and a half ago and said she was relieved to be there, expressing appreciation for the staff’s attention to details.
With no DMV centers in the immediate Reston/Herndon area, the closest location for residents is the Sterling center (100 Free Court), which reopened in August 2020. The department also opened a new customer service center in Sterling (22360 S. Sterling Blvd., Unit D112) this past January.
“By installing an appointment system we have become more efficient, transactions are conducted quickly and customer wait times have been minimized,” Cowardin wrote. “And appointment availability will continue to increase as we are able to hire and train employees and emerge more fully from the pandemic, which is still ongoing.”
Chai Chala of McLean says he lucked out and only had to wait 10 days for an appointment at the Tysons DMV center (1968 Gallows Road), which he visited to register a new car.
“The experience was really nice,” he said, adding his only complaint was the sun’s heat.
Since reopening, the DMV added several services to its website that can save customers a trip to a physical building.
In September, it introduced two-year renewals for driver’s licenses and ID cars by online and mail, and in November, it began online renewals for commercial driver’s licenses. As of February, it also now offers drivers the ability to replace licenses and permits that were lost or stolen.
Customers can also get appointments with DMV Select partner officers, which conduct vehicle-related transactions, as well as DMV Connect, a team of mobile workers whose regular stops include the Fairfax County Government Center.
Cowardin said the DMV intends to keep the appointment system for the foreseeable future, noting that the vast majority of transactions conducted since May 2020 have been conducted remotely.
“During the pandemic, customers shifted the way they conduct business with DMV in that more customers are now conducting DMV business by service delivery methods other than the [customer service centers], such as mail, internet, online dealers or DMV Select partners,” she noted.
